Frankfurt Airport styles a new fashion space

MCM, Boss and Michael Kors are among the brands making their debut at a new fashion concept store operated by Frankfurt Airport Retail at Frankfurt Airport.

The 316sq m space dedicated to fashion, accessories, watches and jewellery (FAWJ) is integrated into the 1,934sq m Duty Free & Travel Value Shop in Terminal 1, Pier A Schengen at the German hub.

The new multi-brand fashion space at Frankfurt Airport Terminal 1

The multi-brand fashion concept is designed to stand out visually from the rest of the store. Upscale materials such as oiled oak, brass and white marble create a luxurious ambience.

The generic furniture concept developed by Frankfurt Airport’s retail partner Gebr Heinemann presents the ready-to-wear, sneakers, bags, sunglasses, watches and jewellery in a high quality and uniform environment.

Jan Richter, Director Purchasing Fashion, Accessories & Watches, Jewellery at Gebr Heinemann, said: "The tailor-made concept offers the brands positioned here excellent visibility and a high degree of flexibility to respond to significant trends, curate themes and thus keep the space constantly different, inspiring and surprising for passengers. We present the assortment in a casual and stylish setting, so travellers can quickly get an overview of the entire range and relax while shopping for a complete look."

Men's business unit

A highlight of the new space is the Men's Business Unit. Specially designed furniture showcases shirts and ties on the backwall, and a table displays Boss polo shirts, Happy Socks, Boss and Falke socks, underwear sets and belts. Montblanc offers cufflinks, leather goods and writing instruments.

Dirk Mörchen, Managing Director of Frankfurt Airport Retail, said: "We are excited to delight passengers in Frankfurt with the premiere of the Gebr Heinemann multi-brand concept in our core duty free shop. The FAWJ multi-brand area has a lot to offer thanks to numerous new brands. The ready-to-wear range shines with Tommy Hilfiger, CK, Marc Cain, Polo Ralph Lauren and Hugo, for example.”

Georg Fuhrmann, also Managing Director of Frankfurt Airport Retail, added: "The affordable luxury segment of leather goods around Furla and Coccinelle is now strengthened by the brands MCM, Michael Kors and See by Chloé, and the entire store gains in attractiveness for our customers with the new trend brands."

Jan Dieter Schaap, Head of Retail at Fraport AG, commented: "We are very pleased about the expansion of the stylish fashion and accessories range in our highly frequented Schengen pier. This will offer both our female and male passengers an even more holistic shopping experience."

Dewar’s spies a disruptive Double Agent

Bacardi Global Travel Retail has announced the release of Dewar’s Double Agent 16 Year Old, a new limited-time series with a double cask finish, aimed at new whisky drinkers.

Launching initially in May 2022 with Lotte Duty Free at Singapore Changi Airport, the product will be rolled out globally from July 2022.

“Dewar’s is on a mission to disrupt the blended malts category with progressive innovation that includes Dewar’s Double Agent 16 Year Old, to appeal to new whisky appreciators,” the company explained.  

Positioned in the premium core range, and retailing at $70 for a 50cl bottle, Dewar’s Double Agent 16 Year Old (40%abv) is described as “notably different” from older and younger expressions, led by its distinct flavour profile.

“With a nod to its name and embracing the innovative and curious side of Dewar’s, the special blend in Dewar’s Double Agent 16 Year Old brings together a surprising duo of casks, in Jerez sherry and Islay malt whisky, to create both sweet and smoky flavour profiles in one,” Bacardi said. “This pairing enhances and amplifies the flavours of dried fruit, citrus, smoke and black pepper, balancing the two bold casks finishes to create the perfect harmony of one blend.”

Selected malt whiskies and finest grain whiskies are aged separately in oak casks for a minimum of 16 years. Following maturation, the whiskies are blended together and aged once again in oak casks. On completion of the signature Dewar’s double ageing process, the whisky takes a “radical new direction” and is separated into two batches.

One batch is then finished in sweet Oloroso sherry casks and the other in smoky, peaty Islay casks. The blending creates two interpretations, depending on the palette – a sweet whisky with secret smoky notes or a smoky whisky with hidden sweet notes.

To arouse curiosity with shoppers, disruptive in-store communications and pack design explains the art of blending and highlights the 50:50 split of the sweet and smoky flavour profiles to provoke conversation around the two opposing notes.

Ignacio Vazquez, Global Head of Marketing, Bacardi Global Travel Retail, commented on the significance of the launch: “As a bold and progressive whisky brand, Dewar’s is on a mission to disrupt the category, creating intrigue and excitement to build on its renowned quality as the world’s most awarded blended Scotch whisky. Dewar’s Double Agent 16 Year Old is head-turning innovation that will especially appeal to new whisky appreciators and help grow the category.”