Porsche Design’s first travel retail promotion fronted by Hollywood star Patrick Dempsey has debuted at Beirut Rafic Hariri Airport with Beirut Duty Free.
The stand-alone display (pictured below) showcases Porsche Design’s stylish and elegant sunglasses in an attention-grabbing space. At the forefront of the eye-catching campaign is Dempsey, Porsche Design’s eyewear ambassador, Hollywood actor and motor sports enthusiast.
The sleek, stylish shelves highlight Porsche Design’s assortment for travelling shoppers and spotlight the P’8928 model, which is an homage to the iconic original P’8478 model, created by Professor Ferdinand Alexander Porsche in 1978.
A social media campaign featuring Dempsey amplifies the German lifestyle brand’s values of perfection and precision. Meanwhile, staff are engaged through a selling incentive which aims to drive interaction with customers.
Rebecca Rauner, Sales Manager, Global Travel Retail at Porsche Design’s licensee Rodenstock, said: “This high-profile activation perfectly highlights why Porsche Design is a leader in stylish and eye-catching eyewear delivered with great precision and high level of innovation. We are delighted to bring the brand to life for shoppers at Beirut Duty Free.
“Along with our eyewear ambassador Patrick Dempsey, we know that a fashionable pair of sunglasses can be the ultimate fashion accessory, and this is why the category will play such a key role in helping the travel retail sector to recover as travellers return.”
To highlight Porsche Design’s plans and innovations, CEO Dr Jan Becker joined Dempsey for a digital press conference to give guests the chance to experience the world of Porsche Design and get in touch directly with the two hosts.
Beirut Duty Free’s promotion began in April and runs for one month.
