With my best wishes for 2021

Without hope, we lose everything. 

Remember the words of Martin Luther King: 

If you lose hope, somehow you lose the vitality that keeps moving, you lose that courage to be, that quality that helps you go on in spite of it all. And so today I still have a dream. 

Be positive.

MCM delves into its rich history

German luxury brand MCM is celebrating two interesting openings at its flagship MCM Haus store in Seoul, South Korea. 

The first is the MCM Museum, full of iconic products and visual imagery marking the brand’s 45-year history. Archive items include MCM’s signature backpacks, crafted in the brand's Cognac-coloured Visetos monogram material. See picture below:

Covering 185sq m, the space is divided into six different zones. The MCM Hotel Zone features Visetos fixtures and trunks, designed to create the relaxing mood of an imaginary MCM hotel room. In the Photo Zone, visitors can take selfies in front of a wall image of Munich, the brand’s hometown. Visetos carry-ons are provided as a photo accessory. 

The Heritage Gallery is a walk-through gallery showcasing MCM’s historical items. The Collaboration Zone contains some of the brand’s most innovative, fun and eye-catching collabs. For example, an MCM x Bape trunk co-created with the Japanese streetwear brand is presented alongside a lounge chair. Meanwhile, in the Library and Study Zone, design books are on display, along with pencils and paper so that visitors can read and draw. Finally, a Relaxing Zone is described as a cosy space with seating and magazines. 

The second opening at the MCM Haus flagship is the Pink Butter x MCM Café, pictured above. Pink Butter is a super-trendy bakery in the Korean capital, frequented by fashion lovers - and presumably lovers of all things pink. Now it has an outpost at MCM Haus, located in Seoul’s upscale Cheongdam-dong shopping area. 

The MCM Museum opened on October 30 and the 145sq m Pink Butter x MCM Cafe celebrated its grand opening on November 2.