Craigellachie 39 Year Old Single Cask whisky has launched exclusively at London Heathrow Airport, making it the brand’s oldest and rarest bottling available to buy.
Available exclusively at World Duty Free stores in all terminals at Heathrow, all 138 bottles are individually numbered and retail at £3,499.99 (70cl).
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| Craigellachie 39 Year Old Single Cask |
Distilled in 1980, the whisky was laid down in a refill bourbon hogshead, and in 2019 was singled out by the brand’s Malt Master Stephanie MacLeod for its notes of delicate oak, charred pineapple and toasted cereal. After 39 years of ageing, 138 bottles remain, each bottled from a single cask at 51.5%abv with no caramel colouring added and non-chill filtration.
The launch is supported across several touchpoints, including the airport wi-fi trigger and on digital screens in the World Duty Free stores. Members of the Red by Dufry loyalty programme are offered a special incentive of engraved glasses to members purchasing the product.
Shoppers purchasing the travel retail exclusive are entered into a competition to win a luxury trip to Scotland, including a behind-the-scenes tour of the distillery, which is usually closed to the public. The trip is completed with an overnight stay at the luxury Craigellachie Hotel, renowned as one of the world’s best whisky hotels.
In 2019, Craigellachie increased accessibility to ultra-premium Scotch whisky with the launch of 51 Year Old. It was shared, without charge, with whisky fans around the world via a sell-out free dram campaign in bars across the globe and was not available for purchase.
Now, at Heathrow, anyone making any purchase from the Craigellachie collection (13, 17, 23 and 3 Year Old) in the World Duty Free stores, in Terminal 3 and Terminal 5, can spin the Craigellachie wheel of fortune for a chance to win a dram of 39 Year Old. Other prizes include a collector’s book and pin badges.
David Hughes, Regional Director Europe, Bacardi Global Travel Retail, said: “First launched in travel retail in 2016, Craigellachie has gone from strength to strength thanks to its multi-award winning success and the following of its many fans who adore its bold character. We are excited to launch the 39 Year Old expression in the luxury retail setting of World Duty Free at Heathrow, giving us the opportunity to share this special release with a discerning, international audience.”
Paul Martin, UK Liquor Category Manager at Dufry, added: “Craigellachie 39 Year Old is a fantastic launch for us and perfectly fits our mission to present rare and exclusive opportunities to our whisky customers.”
Heathrow Retail Director Fraser Brown concluded: “As the UK’s only hub airport, Heathrow is always proud to showcase the best of Britain in our products. That is why we are so pleased to extend our diverse selection of Scotch whisky and to welcome this exclusive and rare edition of Craigellachie 39 Year Old. Passengers now have another reason to consider Heathrow the world’s best airport shopping experience.”
