Running until the end of 2017, Virgin Clubhouse customers
can visit some of the best bars in the world to experience one of the signature
drinks on their menu, created by award-winning bartenders with spirits from the
Bacardi portfolio, without leaving the Clubhouse.
For example, passengers can order a cocktail from a New York
bar while sitting at London Heathrow Airport, and then be transported to the
bar by the magic of virtual reality. After watching the cocktail made in front of the customer in
the actual bar and removing the headset, the drink is waiting for them to
enjoy.
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| Bacardi's virtual reality experience at a Virgin Clubhouse Photo credit: Sandrae Lawrence and Gary Sharpen, The Cocktail Lovers |
Immersive digital experience
Virgin Clubhouse Food and Beverage Manager Mark Murphy
travelled the world filming the best bars in high-definition 360-degree video
for this campaign.
“Bacardi shares our ambition and commitment to bring
genuinely original experiences to our Clubhouse customers,” he said. “The bars
we have partnered with are recognised as the very best in the world and, with
the extensive range of cocktail choices from award-winning bartenders on the
menu, presented with an extraordinary immersive digital experience, we have
made this a very special and unique opportunity that transports our customers
around the world before they fly."
Aude Bourdier-Rocourt, Regional Director Europe, Bacardi
Travel Retail, added: “The people we reach in the Virgin Clubhouse are the same
customers who enjoy drinking Bacardi spirits in their cocktails in leading bars
around the world. We want them to enjoy a similarly excellent standard in the
Clubhouse, served with an original and unforgettable twist on 21st century
travel.”
The cocktails offered in the Virgin Clubhouse are as
follows:
Concrete Sazerac from Dandelyan, London: Stone-washed
Dewar’s 12yo, fermented bitters, absinthe, chocolate stones;
Earl Grey Gin & Tonic from White Lyan, London: Earl Grey-infused
Bombay Sapphire gin, pink grapefruit, tonic;
Rum & Cola from BlackTail, New York City: Bacardi Carta
Blanca Rum, Coca-Cola, cane syrup, Champagne;
EO Manhattan from Employees Only, New York City: Angel's
Envy Rye, Martini Rosso, bitters;
Dead Reckoning from Smuggler's Cove, San Francisco: Bacardi
Ocho, tawny port, vanilla Cognac, lemon and pineapple juice, bitters;
Fennel From Farm To Glass from The Walker Inn, Los Angeles:
Grey Goose vodka, sherry, Cointreau, Aquavit, fennel and lemon juice, sugar
syrup;
Suit & Tie from Columbia Room, Washington DC; Dewar’s
12yo, strawberry, aged vinagre de Jerez, mole bitters;
Nikkei Chilcano from Ruka, Boston: Aji chili-infused Grey
Goose La Poire vodka, lemon and lime juice, ginger ale;
Classic Daiquiri from Necker Island, British Virgin Islands:
Bacardi Carta Blanca Rum, fresh lime juice, caster sugar.
