Trending now… Diageo launches new CÎROC flavour

Diageo is celebrating the latest luxury addition to the collection of CÎROC vodka flavours: CÎROC French Vanilla. The new variant pairs the rich and creamy taste of French vanilla with the smooth texture of CÎROC.

CIROC French Vanilla vodka

Vibrantly tangy ingredients

CÎROC Global Brand Director Natalie Wills said: “We’re always seeking to bring new, fun and luxurious celebratory experiences to our consumers. CÎROC French Vanilla is going to do just that – its intensely indulgent and versatile flavour profile lends itself incredibly well to the hottest trending cocktails, perfect for celebrating.”

The all-year celebration flavour is being launched with a hero CÎROC-Star Martini serve. 

Wills continued: “A combination of smooth vanilla vodka mixed with an array of vibrantly tangy ingredients, topped off with a dash of Champagne, makes the CÎROC-Star Martini the ultimate celebration cocktail. CÎROC French Vanilla offers an intensely luxurious route to creating the ultimate CÎROC-Star Martini, which is why it is our new hero serve for French Vanilla.”

CÎROC French Vanilla and the CÎROC-Star Martini will be rolled out in the on- and off-trade across global markets and will be available in travel retail from October 2017 in one-litre bottles with 37.5%abv.

The launch of French Vanilla is the latest news from the CÎROC #ONARRIVAL campaign, putting CÎROC at the heart of celebratory arrival moments within fashion and popular culture.

The brand recently strengthened its position in the super-deluxe vodka category, with a 5 percentage points share gain globally (Source: IWSR 2016).

Wills concluded: “CÎROC French Vanilla taps into the developing consumer interest in luxury and meets the growing consumer demand for ultra-premium flavoured vodka, while capitalising on the growing popularity and dynamism of CÎROC.”