Swiss Eyewear Group set out NOT to dazzle buyers at the TFWA
World Exhibition, where the company’s INVU sunglasses brand was on show – and
there was a good reason for this.
Retailing from just €50, the INVU brand seeks to offer great
value sunglasses for travellers who still want a high quality product.
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| INVU sunglasses aim to offer value for money and high quality |
Ultra-polarized and anti-glare features
Onboard the Indulgence
of Poole super-yacht, a gathering of journalists – including MJ Rabbit – tested
the sunglasses’ amazing anti-glare, ultra-polarized capabilities. The
showcard-style merchandising fixture can be used in-store to show consumers how
to block dazzle – easily and stylishly. Needless to say, it worked magically.
“The INVU brand has taken travel retail by storm,” enthused
Martyn Westbury, who is Head of Sales at Newthing, which represents a number of
new and fast-growing brands in the travel retail channel. He praised Rebecca
Harwood Lincoln – the ever-efficient and professional Director Travel Retail -
International Markets at Swiss Eyewear Group – for “making my job quite easy”.
In just two years since their travel retail debut, the INVU
brand has achieved some 35 listings onboard airlines, as well as airports and
ferries. EasyJet will be carrying the sunglasses onboard from November 2016.
And, with the new 2017 collection, there will be much more success to come.
Importantly for today’s socially-conscious millennial
generation, INVU has partnered with the Sightsavers charity for its dedicated I
Wear Red collection. “Every pair offers the gift of sight to a child in a
developing country,” said Harwood Lincoln, “and travel retail is a great
channel for that.”
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| INVU sunglasses retail from US$50 |
