At the TFWA World Exhibition in Cannes this month, UK scarf supplier Morgan
& Oates focused on its exclusive use of natural fibres, while renaming its
collections to give each a personality of its own and highlight fabric origins
and heritage.
A travel retail exclusive brand, Morgan & Oates only uses natural fibres and no synthetic
materials, said Kevin Galbraith, Sales Director Worldwide. It has also named each collection to better identify its UK heritage. For
example, its 100% cashmere, UK-made scarves are now called The Balmoral
Collection, while the 100% silk wraps come under The Elixir Collection. Additionally, the website has been redesigned to explain
its philosophy clearly.
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| The Heritage Collection |
Sophisticated, modern and classical
At the Cannes fair, Morgan & Oates introduced new
designs within The Heritage Collection of 60cm x 180cm blended cashmere wraps.
Only the finest cashmere and merino wool fibres have been used to create this
luxurious collection. The wraps are woven in China’s Mongolian region and are
offered in seasonally changing range of sophisticated, modern and classical on-trend designs. Each is 10% cashmere/90% merino.
New for the coming season is a burgundy/coral block check
design. This distinctive floral design comes in a mix of coral, pinks and
burgundy on a background of oblong checks and is designed to make a fashion
statement for the new season. This design is also available in soft lavender
and purple hues.
The gentle Raindrop design is now offered in a soft blend of
cream, gold, brown and black. Perfect for autumn, Raindrop is also offered in
grey tones on white and soft pink with beige.
The Stripes and borders design is described as elegant and
distinctive with its black and white stripes surrounded by a border of deep
royal blue. It is available in various colourways, including grey white stripes
and pale pink border.
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| The Windsor Collection |
Morgan & Oates collections on show
The Balmoral Collection: Manufactured in the UK from 100%
pure cashmere, these scarves are sympathetically dyed using natural colours. The
soft and fine scarves for women and men are available in classic and modern
designs.
The Elixir Collection: These 100% silk wraps are weaved by
master craftsmen in Kashmir, India, and are designed to reflect the quality
that comes from thousands of years’ experience working with silk. Exclusively
for travel retail, Morgan & Oates has developed an aesthetic range of
shades from soft pink to vibrant orange.
The Mandarin Collection: These 50% silk, 50% cashmere
blended wraps combine Chinese silk and the softest natural cashmere,
hand-finished to create an elegant and luxurious look. Ultra-soft and
lightweight, the wraps are offered in a range of simple to exotic designs, and can
be worn all year round.
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| Cashmere scarves offer amazing value for money |
Unisex collection broadens market appeal
The Nepal Collection: Made from a luxurious blend of 10% cashmere,
30% silk and 60% merino, these ring shawls use long-established craftsmanship
and skills that have been passed on from one generation to the next. The
company has blended fine natural fibres to create a unique ring shawl
collection in a variety of colours. These wraps are the perfect summer-time
gift due to their light weight.
The Windsor Collection: Made in the UK, these unisex scarves
are 10% cashmere/90% merino. Intelligently designed to appeal to both women and
men, the unisex Windsor Collection offers a range of UK woven scarves in a
variety of colourways. Equally at home worn casually with a T-shirt or as the
finishing touch to business attire, the unisex nature broadens its market
appeal.
Morgan & Oates brand USPs
At Cannes, Morgan & Oates also reminded buyers why the
company should be the supplier of choice for wraps and scarves.
“We’ve highlighted a number of USPs for Morgan & Oates,”
said Galbraith. The brand is exclusive to travel retail; listed by airlines
globally; has a team with more than 40 years’ combined experience in travel
retail; is backed by Calzeat, one of the largest family-owned textile
manufacturers in the UK since 1974; employs an in-house design team monitoring trends; has in-house quality control; offers excellent
customer service; and is flexible and can customise to
individual needs. And, don't forget, it offers amazing value for money amid challenging times for the travel retail industry.
