Beefeater, the world’s most awarded gin brand, has
redesigned its iconic London Dry gin bottle in honour of its UK city home. The new bottle is available globally, including travel retail. Featuring a hand-drawn map of the British capital, the
bottle’s packaging reinforces Beefeater‘s status as an authentic London product which continues to be distilled in the heart of the city today.
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| New bottle: Beefeater London Dry gin |
Representing the story of London
The bottle’s new look represents the story of London with
the capital’s distinctive landmarks visible on the outside. The new pack design
achieves an effective depth of imagery through a bird’s eye view of London –
illustrated in classic Beefeater red – that sits on the back of the bottle,
acting as a backdrop to the Yeoman and logo in the foreground.
A stylised map
of London captures the rich tapestry of the capital from the viewpoint of Tower
Bridge, with other iconic landmarks drawing attention across the background.
Beefeater founder James Burrough’s signature has been
introduced on the front label to mark the continued commitment to excellence of
today’s gin, which is made using his original 19th century recipe. This recipe continues to make Beefeater the “world’s
most awarded gin”, as indicated on the front of the bottle.
The new Beefeater London Dry Gin bottle began rolling out
globally from July 2016 and retails at $23 or local equivalent per one-litre
bottle.
