Pernod Ricard has launched two limited-edition Cognacs
designed by a French DJ famous for his electronic music. The bottles feature glow-in-the-dark, UV-effect designs to bring to life the essence of French art de vivre. Martell VSOP and
Martell Noblige La French Touch Limited Edition bottles by DJ Etienne de Crécy have
been introduced across all markets, with a particular focus on key destination
airports in Hong Kong, China, Singapore, Malaysia, Taiwan and Thailand. They were designed by de Crécy, a pioneer and emblematic figure of the cult French Touch music movement.
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| Top and above: Martell VSOP La French Touch Limited Edition Cognac |
Gift for the young generation
The French Touch movement was one of the biggest musical
revolutions of the 20th century through its unique contemporary and planetary
sound, while widening its spheres of expression into art, graphics, video and
fashion.
The two limited-edition bottles, Martell VSOP La French
Touch (one-litre, retailing at $83) and Martell Noblige La French Touch (70cl,
priced at $70) have made their debut in Asian travel retail stores, designed to
be the perfect gift for the younger generation, according to Pernod Ricard.
