Lanson has unveiled the fourth design in its Pink Champagne range. The new La Vie en Rose limited-edition bottle was created to be “more
audacious, creative and original than all previous Pink editions”, the company
said.
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| Lanson La Vie en Rose Champagne installation at Paris CDG S4 |
Highlighted at Paris Charles de Gaulle airport Terminal S4, each bottle is sold with a pen tied with an elegant gold lace
around the neck, allowing customers to inscribe the name of the person to whom
they are gifting the bottle. The bottle is
decorated with the signature Lanson crosses and its slogan The Perfect Start.
La Vie en Rose is also available in a limited-edition gift
box, which includes the bottle with pen, two branded Champagne glasses and
decorated postcards.
Available until the end of 2015 and with a recommended
selling price of €40 per bottle and €60 for the gift box, La Vie en Rose is supported
with merchandising units decorated with cherry blossom and visuals that
encourage travellers to ‘take a picture with Lanson’.
Lanson's export director Olivier De La Giraudière said: “We are delighted to have released the fourth edition of our
iconic Lanson Pink Label. We have seen so much success with the past three Pink
limited editions that we knew we had to extend the range. At Lanson Champagne
we are always looking for new and innovative ways to ensure that our products
are unique and stand out from the crowd – and La Vie en Rose certainly achieves
this. 2015 is a very exciting year for us, and the launch of La Vie en Rose is
just the beginning.”
Visit www.lanson.com.
