New York is now home to two Davidoff flagship stores
following the Swiss cigar brand’s newly unveiled 6th Avenue location. The cigar
maker celebrated the opening in April, hosting a private event at the new store
with over 50 guests. In true Davidoff tradition, the guests enjoyed
cigars while a jazz band entertained and cocktails were served.
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| Hans-Kristian Hoejsgaard celebrates at the new Davidoff store in New York's 6th Avenue |
New store set to open downtown
“The 6th Avenue Davidoff flagship store joins Davidoff’s
original Madison Avenue location in New York and is the first of its kind in
the United States,” said Oettinger Davidoff CEO Hans-Kristian Hoejsgaard. “Our
new retailing concept ‘Davidoff of Geneva – since 1911’ was introduced at
Zurich airport in 2012. Since then this concept has been realised in many
international metropolises around the world. Finally, now also in the heart of
New York.”
The flagship joins the company’s De La Concha shop in
the city, which has been remodelled to fit the brand’s new global store concept
“Davidoff of Geneva – since 1911”. The company will soon have three stores in
New York when a downtown location opens later this year in Brookfield Place.
Jim Young, president of Davidoff North America, said: “We
are thrilled to add our second flagship store in the US here in New York, and
particularly to launch the first store with the exciting new global concept.
The reception to the store has been terrific already and we have high hopes
that the experiences which our store, our products and our professional staff
offer to our consumers and shoppers will continue to delight them in ways they
have come to expect from Davidoff.”
Limited-edition cigar exclusive to 6th Avenue
The new 6th Avenue location covers nearly 1,500sq ft,
including a 225sq ft walk-in humidor and a retail and accessories section
covering 575sq ft. The store features a luxurious lounge with an uninterrupted
view of 6th Avenue to enjoy a cigar.
The store’s interior design combines warm woods and
luxurious materials in earthy tones that are reminiscent of the colour of the
cigars. Accentuated with shades of copper and Tom Dixon lighting, the store has
been transformed into a contemporary and inviting space. Artworks from
Dominican artist Polibio Díaz, the second Dominican artist to join the Davidoff
Art Initiative residency programme at the ISCP (International Studio &
Curatorial Program) in New York in autumn 2014, are bringing contemporary art
into the newly designed store.
The new flagship tells the story of Davidoff’s legacy and
carries a number of limited editions, including the exclusive Davidoff 6th
Avenue cigar featured at the event: a Robusto cigar measuring 5 ¼” x 54RG,
featuring a custom-tailored blend for the 6th Ave customers using Dominican
tobaccos. Available in boxes of 10, the new cigars retail at $25 per cigar or
$250 per box (plus tax).
