Diageo has launched 160 bottles of Brora 40 Year Old, the
most expensive single malt whisky ever released by the premium drinks group.
Drawn from a single cask, the bottles retail at £6,995 each and are available
as a worldwide exclusive for pre-order through the leading travel retailer World
Duty Free Group’s website at www.worldofwhiskies.com.
The bottles will be available for collection from selected UK World of Whiskies
and World Duty Free Group airport stores from 21 April 2014.
The Brora distillery closed in 1983, but some of the famous
liquid has been slowly maturing in a Scottish warehouse. This pale gold single
malt, taken at the natural cask strength of 59.1% from a single cask distilled
in 1972, is the first 40yo Brora whisky ever to be bottled, and the oldest and
rarest Brora expression ever released. It has been drawn from its highly-peated
bottling – the 1972 reserve.
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| Brora 40 Year Old single malt whisky retails at £6,995 |
The packaging of Brora 40 Year Old seeks to reflect the
quality, craftsmanship and luxury credentials of the liquid. The decanter is
presented in a beautiful wooden case, an interpretation of the closed Brora
distillery, handcrafted by the Queen’s cabinet makers at N.E.J. Stevenson Ltd.
The crystal decanter bears the golden emblem of the Scottish
Wildcat, the legendary guardian of the closed distillery and crest of the
distiller’s founder, the Duke of Sutherland. The crystal stopper is etched with
the number 40 and the decanter has an engraved copper neck detailing the 1972
distillation year.
Steve White, global marketing director of Diageo Global
Travel and Middle East, said: “We are confident that the supreme quality and
rare nature of this whisky will delight and excite single malt collectors and
aficionados who will want to add a bottle of this prestigious whisky to their
prized collection.”
David de Miguel, global head of liquor at World Duty Free
Group, added: “The exceptional quality of this rare whisky will attract and
intrigue whisky connoisseurs, helping to highlight our reputation as whisky
specialists with the finest expertise.”
