William Grant & Sons is returning to the TFWA Asia Pacific Exhibition with a brand-new stand design inspired by Glenfiddich’s partnership with the Aston Martin Formula One Team.
In 2024, Glenfiddich announced a long-term partnership that brings together two brands renowned for their heritage, innovation and pursuit of excellence.
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Glenfiddich has partnered with the Aston Martin Formula One Team |
At the TFWA Asia Pacific exhibition, which runs from May 11 to 15 in Singapore, William Grant & Sons is showcasing recent global travel retail-exclusive innovations. Throughout the show, visitors will be served cocktails featuring the recently launched The Balvenie 12 Year Old Golden Cask and Hendrick’s Sunspell, alongside Silent Pool Gin and Glenfiddich Single Malt.
With Glenfiddich and The Balvenie both experiencing strong growth over the past year, William Grant & Sons’ travel retail division has delivered robust results in Asia Pacific duty-free.
“We continue to observe a shift towards premiumisation, with travellers seeking unique experiences and exclusive whisky expressions in duty-free,” said Rufus Parkinson, Regional Managing Director Global Travel Retail.
“William Grant & Sons is well positioned to meet this growing demand with our leading malts and premium gin portfolio, strengthened by standout activation plans across key locations including the exciting launch of our Glenfiddich partnership with the Aston Martin Formula One Team.”
William Grant & Sons boosts visibility at Mumbai Airport
In other news, William Grant & Sons has launched its first permanent installation in the Arrivals terminal of Mumbai Chhatrapati Shivaji Maharaj Airport, strengthening its footprint in one of India’s busiest travel hubs.
Located in the newly renovated and expanded Arrivals store, the dedicated space brings to life the malts portfolio, comprising Glenfiddich, The Balvenie and Monkey Shoulder. This launch complements its showcase in the Departures terminal.
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William Grant & Sons opens a malt whisky space with Ospree Duty Free at Mumbai Airport Arrivals |
Developed in partnership with long-term collaborator Ospree Duty Free, the permanent malt area was officially inaugurated on April 6 in the presence of Rufus Parkinson, Regional Managing Director Global Travel Retail at William Grant & Sons; Damian Cooper, Regional Director Global Travel Retail at William Grant & Sons; Sheetal Kachroo, Buying Head at Ospree Duty Free; and Sumit Chatterjee, Head of Operations at Ospree Duty Free.
“This new malt-dedicated space in Arrivals is another step forward in our partnership with Ospree Duty Free and our commitment to engaging travellers throughout their airport journey,” said Parkinson. “With an established presence in Departures and now a premium, permanent showcase in Arrivals, we are well positioned to offer Indian and international shoppers a seamless and elevated experience."