Friday, 17 October 2025

MCM: The art of motion in fashion

For Milan Fashion Week 2025, MCM placed motion at its core. Inspired by Taekwondo’s codes of respect and balance, the German luxury brand wove martial artistry into modern design. An exhibition at Casa degli Artisti marked another milestone on MCM’s path to its 50th anniversary.

Taekwondo inspiration: MCM at Milan Fashion Week 2025


Taekwondo’s values of respect, balance and flow combined with cosmic undertones to centre the exhibition’s narrative, MCM said.

A holographic projection by Capsa Studio, along with a motion-sensing digital display of the latest MCM motif – a rabbit-robot hybrid called the Rabot – illuminated the space, guiding visitors to explore the runway-exclusive pieces.

For the looks, MCM's Chief Brand Officer Dirk Schönberger translated martial codes into sculptural silhouettes.

MCM's Rabot rabbit robot takes pride of place among the new bags


Belts folded into dresses, knots shaped mini-dresses, and trousers carried the calm intensity of the Taekwondo masters. Bomber jackets and tailored blazers echoed discipline while embracing fluidity.

Alongside the exclusives, MCM previewed its latest bag collection. Featuring bold colours and the Rabot rabbit robot, these styles offered a glimpse into MCM’s next era of innovation.

Spotlight on the MCM community

The presentation opened in true party style: cocktails, beats by New York DJ Malik Hendricks, and a vibe that transformed Casa degli Artisti into the IT scene. The energy was electric as guests celebrated, connected and danced through the night.

Guests, creators and MCM Mavericks joined the party, reflecting the global community that inspires the brand.

"Their attendance underscored MCM’s dialogue with a community shaping contemporary and digital culture," the company enthused.

Ice Spice 

Koolkid Nelly

Malink Lindo

Thursday, 16 October 2025

New Suntory gin inspired by Japan’s art of layering

Suntory has expanded its super-premium Roku Gin portfolio with Roku Botanical Kasane Edition – a global travel retail exclusive that aims to exemplify the brand’s craftsmanship, “seasonal harmony” and premium positioning.

Super-premium: Roku Botanical Kasane Edition gin

Kasane is the Japanese art of perfect layering – colours, textures and shades inspired by the seasons. Roku Botanical Kasane edition seeks to embody this art form, layering botanicals for a richer, deeper flavour.

This exclusive expression enhances, then layers Roku’s six signature Japanese botanicals – Sakura flower and leaf, Sencha and Gyokuro teas, Sansho and Yuzu, all harvested at peak season.

Adding a fresh dimension to these rebalanced botanicals is a rice distillate that brings layered character, complemented by a smooth aftertaste, resulting in a more intense, elevated expression. Roku Botanical Kasane Edition is bottled at 47%abv, compared with 43%abv for the core expression.

Roku Botanical Kasane Edition made its travel retail debut in September 2025 at Singapore Changi Airport. The roll-out covers airports in Dubai, India, Hong Kong, Taiwan, London and Paris, and is supported by high-profile in-store activations.

To elevate the shopping experience – and bring the Kasane layering concept to life – the HPPs incorporate sampling and luxury branded gwps.

Kimono collaboration

Additionally, Suntory has collaborated with Chiso, Kyoto’s preeminent Kimono House established in 1555, to create a bespoke bottle label for the Roku Botanical Kasane Edition. This design integrates artistic interpretations of Roku’s six signature botanicals, blending heritage craftsmanship with a contemporary aesthetic.

“We are proud to introduce this new Roku expression exclusively to our travel retail partners,” said Nandini Valio, Suntory Global Spirits Senior Marketing Director for Global Travel Retail. “Premium gin remains a high-potential category in the channel, and we believe Roku Botanical Kasane Edition is perfectly positioned to capitalise on this opportunity.

“This elevated travel retail exclusive is more than just a new expression – it offers a truly special experience that travellers won’t find anywhere else.”

Underlining the new product’s versatility and layered botanical depth, recommended serves include the Kasane Gin Fizz cocktail.

Sunday, 12 October 2025

Women in Travel Retail+ celebrates fundraising success

Women in Travel Retail+ (WiTR+) marked another milestone at this year’s networking event in Cannes, welcoming more than 350 members and guests for an evening of connection, celebration and charity.

Hosted by US drinks group Brown-Forman during the TFWA World Exhibition, the event brought together dynamic women and allies from across the travel retail industry. The evening was praised for its vibrant atmosphere, excellent hospitality and strong sense of community.

WiTR+ Chair Sarah Branquinho addresses the WiTR+ networking group

There was huge energy and buzz in the room as women shared their experiences. The special guest was Ylva Binder, whose conversation in 2006 with WiTR+ Chair Sarah Branquinho sparked the idea for WiTR.

At that time Binder worked for Bacardi, and she is now a distiller, as is Dr Rachel Barrie, Master Blender at Brown-Forman, who gave the audience a taste of her amazing career path and a swift master class tasting of Glendronach Scotch whisky.

A raffle raised funds for Toutes à l’École, which supports the education of disadvantaged girls in Cambodia, WiTR+’s 2025 charity.

Thanks to the "incredible generosity" of members and supporters – including significant donations from Victoria’s Secret and Brown-Forman – this year’s fundraising to refurbish the sleep and study areas for female students in Cambodia has surpassed its target.

WiTR+ members in party mood at Cannes

WiTR+ Chair Sarah Branquinho said: “This was our flagship event, and we were delighted that it was hosted at the Brown-Forman stand in the Beach Village. We reached absolute capacity, which was wonderful to see. Our membership is now heading towards 900, thanks in part to the corporate partnership scheme that has really helped boost our numbers a fantastic development for WiTR+.”

WiTR+ extended its “heartfelt thanks” to Brown-Forman for hosting such a memorable event and to all members, partners and donors for their support.

For details on WiTR+, please visit www.womenintr.com.

Thursday, 9 October 2025

Ferrero unveils hazelnut-shaped airport experience

Ferrero has launched its first global digital communications campaign at Nice Côte d’Azur Airport, bringing its Quality at Heart commitment to life through an innovative installation to showcase Ferrero's values, heritage and responsible sourcing.

From 23 September to 20 October, travellers at Nice Airport are invited to explore an eye-catching hazelnut-shaped installation that guides them through the lifecycle of Ferrero’s ingredients, featured in best-selling products such as Ferrero Rocher. It traces the journey of the hazelnut, from the fields where it is cultivated to the final product enjoyed worldwide.

Ferrero's hazelnut-shaped Quality at Heart installation


Passengers could also walk through an immersive sustainability-themed digital tunnel inside the airport, alongside a network of 73 screens, ensuring strong brand visibility during their journeys.


The campaign was spotlighted at the 2025 TFWA World Exhibition in Cannes, where Ferrero unveiled upcoming novelties from its powerful brand portfolio, while reinforcing its commitment to sustainability and responsible consumption.


Ferrero has renewed its Hazelnut Charter which promotes regenerative farming practices, fair working conditions and full supply chain transparency.


Today, more than 90% of hazelnuts are traceable back to individual farms, and more than 21,000 farmers have been trained in sustainable cultivation.


Exclusive Tic Tac TWO campaign


In other news, Ferrero Travel Market has partnered with Avolta and Ticketmaster to create a high-impact promotional campaign to support the global roll-out of Tic Tac TWO – the brand’s first sugar-free offering in the travel retail channel.


Following its debut at the 2024 TFWA World Exhibition, Tic Tac TWO has rapidly gained traction among a new generation of travellers, attracted by its sugar-free positioning and distinctive double-layered flavour experience.


Travel retail exclusive: Ferrero's Tic Tac TWO campaign

The Tic Tac TWO initiative is exclusive to travel retail and offers shoppers the opportunity to win a Ticketmaster voucher worth up to €300. 


The Ticketmaster partnership pays homage to Tic Tac’s long-standing association with music and festival culture, engaging younger consumers through fun, socially shared experiences.


The promotion runs from mid-September through October at high-footfall airport locations in Barcelona, Ibiza and Palma de Mallorca – all selected to engage the brand’s key Gen Z and millennial target demographics.


The Tic Tac TWO x Ticketmaster competition is open to all travellers who are members of the Club Avolta loyalty programme. Shoppers who purchase two Tic Tac TWO products are entered into a draw to win a €300 Ticketmaster voucher. Each location has been allocated 10 winning vouchers.


To amplify visibility and encourage participation, the promotion is being supported by a branded newsletter and Club Avolta member push notifications.


A new chapter for Tic Tac in travel retail


“The launch of Tic Tac TWO represents an exciting new chapter for the brand in travel retail,” said Sergio Salvagno, General Manager of Ferrero Travel Market.


“By partnering with Avolta and Ticketmaster in this way, we are not only showcasing innovation in product development, but also delivering an engaging, relevant experience for today’s travellers. This campaign is a perfect example of how Ferrero is evolving its travel retail strategy to better connect with different consumer profiles and evolving purchasing behaviours.”


Tic Tac TWO is available in two flavours: Strawberry & Lime and Spearmint Fresh & Mild. Each box contains 38 Tic Tac Twos, all of which are double the size of traditional Tic Tacs. The two layers deliver two distinctive flavours at the same time – consumers simply flip to enjoy.

Wednesday, 8 October 2025

Luxe Pack Monaco packs a punch in 2025

Luxe Pack Monaco, the leading event for creative luxury packaging, underwent a transformation this year with 450 exhibitors in the newly expanded Grimaldi Forum venue.

Held from 29 September to 1 October 2025, Luxe Pack introduced two major features: The Portal and The Col’Lab.

Luxe Pack Monaco

In response to the rapid transformation of the industry, The Portal was a new space dedicated to packaging innovation, highlighting disruptive and responsible solutions. This immersive space was structured around four main areas:

Eco-innovation: biomaterials, sustainability, recycling, circular economy;

Smart packaging: connectivity, traceability, blockchain, IoT, cybersecurity;

Artificial Intelligence: generative AI, data intelligence;

Design and experience: UX/UI, augmented reality, 3D visualisation, 3D printing.

Described as a new space for dialogue, The Col’Lab brought together consortiums, collectives and associations committed to the sustainable transformation of packaging and luxury.


The Col’Lab hosted presentations of initiatives and collective projects; meetings with players such as SPICE, RESET, EcoBeautyScore, Circul’R, B Beauty and the Green Impact Index; and conferences.


This year's event unified the Luxe Formulation (formulation and full-service) and Luxe Home (scented accessories) sectors in the same hall. This regrouping reflects the convergence of sensory worlds – cosmetics and home fragrances – and responds to growing consumer demand for comprehensive, multisensory experiences.


Committed initiatives


The Luxe Pack in Green exhibition celebrated its 14th edition with a stronger focus on eco-design. Two categories were highlighted: best packaging solutions and most impactful CSR initiatives.


La Fabrique Singulière was an immersion into artisanal know-how serving luxury and brand storytelling.


The Make a Mark initiative brought together packaging design agencies around sustainability and creativity, with Estal, Avery Dennison and Leonhard Kurz.


The Formes de Luxe exhibition of the finalists of the Formes de Luxe Awards showcased major packaging innovations.


And on the occasion of the Year of the Sea, Besign returned to Luxe Pack Monaco. Students from the international school of sustainable design presented “Ocean Contest: How can brands take action for ocean protection?”, an initiative that questioned the role of brands in ocean preservation.


Meanwhile, the future-focused conference programme explored AI, simulation and digital twins; augmented supply chain; eco-design and the desire for luxury; new aesthetics in China; global regulatory mapping; Middle Eastern consumers; and redefining the emotional value of luxury.


Among the renowned speakers were LVMH Recherche, Chanel, Christian Dior Parfums, La Prairie, Pernod Ricard, Moët Hennessy, La Rosée, L’Occitane and Groupe Yves Rocher.

Monday, 6 October 2025

Bric’s brims with confidence at TFWA World Exhibition

Italian luxury luggage brand Bric's presented its collection of Porsche Design luggage at the 2025 TFWA World Exhibition in October.

Speaking to MJ Rabbit on its super-busy stand at the Cannes fair, Bric’s Travel Retail Manager Michele Maccapani said: “The Porsche Design Collection of aluminium luggage has been highly successful for us, and Orlando Bloom is the new brand ambassador.

“Also, we’ve had a major hit with the Bric’s Bellagio collection of luggage, which was recently carried on set by Anne Hathaway.”

The Bellagio collection features the cute new mini Bellagio Legacy bag, which was modelled at the fair by Bric’s PR & Communication Manager Luisa Puggioni.

Orlando Bloom is the new Porsche Design brand ambassador

Bric’s inks luggage deal with Replay

In other news, Fashion Box, the premium casualwear group and parent company of the Replay denim brand, has signed an agreement with Bric's to create and distribute a collection of luggage and travel accessories.

The exclusive worldwide licence lasts four years and includes the launch of the first Bric's Replay Fall/Winter 2025 collection in high-end retail shops, in Replay flagship stores and online: www.replayjeans.com and www.brics.it.

The special edition is inspired by Bric’s best-selling X-Collection, made of recycled fabric. It includes soft trolleys, a weekend bag, an underseat backpack, handbags and other travel items.

All items are available in two colour variants: camouflage with orange lining, or sand-wood with teal blue lining.

Passion, innovation and heritage

The collection stands out for its branding: Replay’s signature triangle denim label, customised R-shaped pull-tabs, inner linings embellished with Replay’s tagline 'Follow your dreams', and a metal rhombus-shaped co-branded logo.

Fashion Box CEO Matteo Sinigaglia said: "Bric's is an Italian company with an important background in the luggage sector. We immediately saw an affinity that led to this partnership, as we share passion, innovation and an extraordinary heritage."

Bric's President Roberto Briccola said: "We are excited about this collaboration with Replay, a brand that shares our values of tradition and innovation. This collection combines Bric's know-how with Replay’s unmistakable identity, creating a unique offer for contemporary travellers."

Monaco Yacht Show ends on a high note

After four days, the 34th Monaco Yacht Show closed another year as a successful showcase for the world’s finest vessels.

The 2025 show featured more than 400 stands and 120 of the world’s most important yachts on display in Port Hercule, ranging from 25-metre classics to 100-metre megayachts.

More than 30,000 visitors attended the 34th edition, first launched in 1991 under the patronage of His Serene Highness Prince Albert II.

Prince Albert receives a donation for his Foundation at the Monaco Yacht Show (Palais Princier)

During his official visit to the show on 25 September 2025, Prince Albert received a €54,000 donation to support His Prince Albert II of Monaco Foundation, presented by Gaëlle Tallarida, Managing Director of the Monaco Yacht Show, and Lord Stephen Carter, CEO of Informa Group, the show organiser.

Olivier Wenden, Vice-President and CEO of the Foundation, welcomed this gesture, which is renewed each year.

Since 2010, the Monaco Yacht Show has supported the Foundation's initiatives, notably the Ice Memory project, which aims to study climate change and its effects by preserving ice cores from glaciers that are at risk of degradation or disappearance.

Celebrating the world of yachting

The donation was officially presented aboard the catamaran Reduce (35.9m, 2024), built by Silver Yachts and winner of the Special Jury Award at the inaugural Monaco Yacht Show Blue Wake Awards, in recognition of its eco-friendly innovations.

This visit followed a stop aboard the sailing yacht Maximus (59.29m, 2024), built by Vitters Shipyard and also nominated in the category.

The donation marked the conclusion of the Sovereign’s tour of the show, during which he engaged with exhibitors in the Upper Deck Lounge.

Prince Albert also paused to discover the photographic exhibition Tribute to Yachting. Curated by the Monaco Yacht Show in collaboration with photographer Guillaume Plisson, the exhibition offered visitors an artistic and poetic immersion celebrating the world of yachting.