MCM’s Spring/Summer collection is now and forever

MCM has introduced its Spring/Summer 2026 collection featuring reimagined silhouettes, crafted to evolve with the wearer and remain iconic over time.

MCM Spring/Summer 2026 collection

“Defined by timeless sophistication rather than reinvention, this collection moves beyond age and trends and is designed to evolve with you,” the German luxury brand said.

Wearable across generations, the collection – dubbed Forever Yours – includes accessories, bags and ready-to-wear that elevate outfits for both men and women. Featuring quilted bomber jackets, double-breasted blazers, boxy jackets and more, the pieces fuse martial arts inspiration with playful motifs such as the MCM rabbit-robot hybrid: the Rabot.

MCM Spring/Summer 2026 collection

This season, MCM introduces new iconic shapes. The New Liz revisits a signature classic through a modern lens, while the Dia debuts as a fresh silhouette for Spring/Summer. Additionally, the Milla, Dessau bucket and Aren crossbody evolve, balancing versatile proportions with everyday functionality. Elevated materials, metallic detailing and classic colourways define the collection’s key expressions.

MCM Spring/Summer 2026 collection

Anchored in MCM’s travel heritage, the season introduces additions to the brand’s core travel collection, including the Ottomar trolley with leather corners drawn from archival trunks. Designed for contemporary movement and durability, each piece is crafted to perform.

Château Patache d’Aux marks Lunar New Year

Bordeaux wine brand Château Patache d’Aux is celebrating Lunar New Year 2026 with the launch of a striking limited-edition label, unveiled through high-impact travel retail activations in international hubs.

Chateau Patache d'Aux Lunar New Year edition wine

The exclusive Lunar New Year edition is being showcased with activations in partnership with Lagardère Travel Retail at airports in Paris, Bordeaux, Geneva and Amsterdam. The celebration will continue into the Middle East with a rollout at Dubai Duty Free from the end of January, ensuring strong visibility during one of the most important gifting periods in travel retail.

A Cru Bourgeois Supérieur wine with a long and distinguished history in the Médoc region, Château Patache d’Aux has featured a horse-drawn carriage – a patache – pulled by three horses on its label, symbolising the three families who have shaped the estate’s success over generations. This enduring emblem represents authenticity, pioneering spirit and deep-rooted tradition, making it a source of inspiration for this Lunar New Year release.

In 2026, Lunar New Year falls on 17 February, ushering in the Year of the Fire Horse – a symbol of energy, renewal and prosperity.

Drawing on the symbolic importance of the horse and the festive codes of Lunar New Year, Château Patache d’Aux’s limited-edition label offers a contemporary reinterpretation of the estate’s visual heritage. The design reflects the values of renewal and prosperity at the heart of the celebration.

Complementing the limited-edition bottle, the estate has created a Lunar New Year gift box. Elegant, distinctive and culturally resonant, the box enhances the wine’s appeal for premium gifting.

Commenting on the special edition, Ieva Olina, Key Account Manager Travel Retail at brand owner AdVini, the international wine group, said: “The horse has always been a powerful symbol for the estate, and aligning this with the Year of the Fire Horse allows us to tell a compelling story in airport environments. Through our activations with Lagardère Travel Retail across Europe, and soon with Dubai Duty Free, we are delighted to bring this exclusive release to travelling consumers at some of the world’s most important international gateways."

MCM gets into the holiday mood

The Charles Hotel in Munich is celebrating the city’s spirit of craftsmanship and contemporary style with a festive collaboration with German luxury brand MCM.

MCM decorates The Charles Hotel's Christmas tree in Munich

MCM has kicked off a holiday takeover at the Florio Restaurant inside the hotel, which is part of the luxury Rocco Forte Hotels group.

The upscale restaurant is decorated with sparkling lights and a Christmas tree designed by the brand.

To celebrate the start of the season, MCM welcomed guests with food, drink and festivities.

MCM baubles on The Charles Hotel's Christmas tree in Munich

In other news, stylists and creators (@valentinoxdior and @sylves1er took over MCM’s SoHo store in New York for a karaoke-fuelled styling session where they sung, danced and curated their favourite MCM looks.

Shoppers could book their own styling session or visit the store to discover their standout picks.

Ferrero celebrates festive season with a golden gift

Confectionery giant Ferrero has unveiled its Christmas campaign, Celebrations Begin With A Golden Gift, embracing the festive spirit and tapping into the peak season for gifting and travel.

By leveraging the seasonality of its flagship brand Ferrero Rocher, the campaign is designed to celebrate the art of gifting. The initiative also reflects Ferrero’s sustainability goals, promoting conscious gifting.

Going for gold: Ferrero Rocher's festive airport campaign

A 360-degree marketing plan spans digital, social media and in-store touchpoints. This integrated approach aims to reinforce the brand’s presence in key international markets, strengthening its visibility during the most important season for confectionery gifting.

The campaign was rolled out to Paris Orly, Jeddah’s King Abdulaziz, Luxembourg and Lisbon airports.

The in-store activation features a premium gift-wrapping experience. Brand ambassadors at selected key airport locations offer to wrap Ferrero Rocher boxes (Rocher 375g and 600g) using sustainable and reusable fabric cloths, combining style with conscious gifting.

Each wrap is finished with a branded Ferrero Rocher charm and ribbon, turning every purchase into a refined and memorable gesture.

Combining style with sustainability, the gifts are wrapped in elegant, reusable cloths that are designed to be repurposed, for instance, as a tablecloth or centrepiece, extending their life while enhancing festive table settings.

Ferrero Rocher gifts are wrapped in elegant, reusable cloths

“Our Celebrations Begin With A Golden Gift campaign invites travellers to rediscover the joy of thoughtful giving,” said Sergio Salvagno, General Manager of Ferrero Travel Market.

“This seasonal initiative elevates the gifting experience, while reflecting our core values of sustainability and responding to the growing demand for engaging and personalised experiences in travel retail. By combining creativity with craftsmanship, the gifting station transforms each Ferrero Rocher purchase, adding emotional and aesthetic value, while supporting travellers’ growing preference for eco-conscious purchases."

MCM partners with Casetify for tech enthusiasts

MCM has combined design and technology in its exclusive collaboration with Casetify, aiming for a seamless blend of style and functionality.

The MCM x Casetify collection comprises a range of protective phone cases, card holders and more, each detailed with MCM motifs.

MCM x Casetify phone cases

Phone cases are available in the German brand’s signature Cognac Visetos monogram or bold new intergalactic designs, such as the Rabot rabbit-robot character. They come in multiple colours and sizes to fit the latest iPhone models.

Coordinated tech accessories include AirPods cases and sleek card holders.

Rémy Martin reveals "more than a gift"

Rémy Martin is celebrating the holiday season with a limited-edition gift collection celebrating the wine-growing areas at the heart of its aromatic signature: Grande Champagne and Petite Champagne, the two areas from which Cognacs Fine Champagne are produced.

Each collectible gift box is an artistic tribute to these terroirs. In travel retail, the festive editions of Rémy Martin XO and Rémy Martin VSOP were introduced in selected locations in September, ahead of the main roll-out in October.

The Remy Martin XO limited-edition holiday coffret

Dubbed “more than a gift”, the Rémy Martin limited-edition holiday collection 2025 is an invitation to journey back to the birthplace of the house’s award-winning Cognacs. It offers “a pictorial voyage into the rolling vineyards of Grande Champagne and Petite Champagne where the natural surroundings – from the trees and flowers to the birds and the insects – subtly influence the unique aromatic character of the region”, the company said.

The Rémy Martin XO coffret slides open to reveal the XO decanter decorated in gold, with vibrant illustrations of flowers, fruits and leaves interwoven with insects and birds. Rémy Martin XO is the signature of Cellar Master Baptiste Loiseau who draws from hundreds of eaux-de-vie from Grande and Petite Champagne to craft a complex Cognac.

An ornate red gift box and limited-edition label for Rémy Martin VSOP completes this holiday collection in the travel retail channel. The box is decorated with illustrations in gold, silver and burgundy shades, featuring depictions of aromatic fruits and spices, summer apricots, autumn pears, intense liquorice and warm vanilla, all accompanied by vine leaves, hazelnut leaves and birds.

The travel retail roll-out is being supported by high-profile, sensorial activations. Key locations include the West Kowloon High Speed Rail Link station and airports such as Singapore Changi, Sydney, Dubai, Frankfurt and Paris Charles de Gaulle.

In Hong Kong, an omnichannel experience in partnership with Avolta and Ctrip leverages pre-trip awareness and loyalty programme membership to drive footfall to the pop-up. 

To elevate the shopping experience, travellers are invited to take a virtual flight to Cognac via VR technology, transporting them to the vineyards and up into the star-filled skies. The journey is punctuated by stops in the clouds to discover the secrets of Rémy Martin, guided by the cellar masters, winegrowers and craftspeople. 

The Remy Martin Heart of Cognac activation at Hong Kong's High Speed Rail Link station

Travellers are invited to discover the Cognac collection through nosing via scent sticks. The discovery journey continues with the signature XO Opulence Reveal touchpoint, a luxury sensory food and Cognac pairing showcase.

“This holiday season, we’re excited to once again collaborate with our valued global travel retail partners to present the new limited-edition gift collection from Rémy Martin,” noted Fida Bou Chabke, CEO Global Travel Retail at Rémy Cointreau. “This festive release embodies our deep-rooted heritage and dedication to excellence, offering travellers a meaningful way to celebrate the season and creating lasting memories with loved ones."

MCM: A new chapter of luxury opens at KaDeWe

German luxury brand MCM has opened one of its largest retail spaces to date, at KaDeWe Berlin.

Spanning over 200sq m, the newly reimagined MCM space inside the prestigious German department store draws inspiration from Bauhaus architecture, blending sleek geometry, clean lines and modern form. It carries the latest apparel, leather goods and accessories.

Please see the pictures below:

MCM at KaDeWe Berlin - via Instagram