German luxury fashion house MCM has joined forces with London’s premium grillz adornment leaders, MILK & HONEY LONDON, in a specialty collaboration that celebrates artisanal craftsmanship.
The limited-edition capsule collection of tooth gems marks a new product launch for both brands, with an offering that delivers tooth embellishments.
 |
| MCM X MILK & HONEY LONDON (Photo: MJ Rabbit) |
Using traditional goldsmiths’ methods, constructed from the finest, specialty-sourced 18ct gold, all pieces are co-designed by MCM X MILK & HONEY LONDON and intricately produced by grillz specialists MILK & HONEY LONDON in its studio, based in London’s renowned jewellery district of Hatton Garden.
These distinctive limited editions are available only in the UK and seek to connect with MCM’s 45-year-strong legacy of self-expression, embracing the zeitgeist and progressive luxury. This union sees the continuation of MCM's series of championing and spotlighting exceptional creatives through cross-arts partnerships and special projects.
“These highly coveted, precious tooth gems symbolise a moment of visual communication that heroes the UK’s strength of independent-led artisanal innovation, while inviting all to embrace self-adornment for every tooth type and smile,” the company said.
MCM Global Brand Officer Dirk Schönberger enthused: “This project directly embraces the legacy of London’s perpetually vibrant, creative youth culture that tirelessly continues to drive and elevate stylistic relevance. The partnership has been a collaborative union that delivers an exciting new offering for both brands, that highlights MCM’s tradition of luxury and MILK & HONEY LONDON’s artistry to present a totally unique style statement speaking to the expressive high-style leaders and creatives of the UK and beyond.”
Solange Garcia, MILK & HONEY LONDON’s Co-Founder, Creative Director and Designer, added: “This collaboration with MCM x MILK & HONEY LONDON holds a significant importance in storytelling, the evolution of Black culture through the celebration of the intersection between music, streetwear and high fashion.
“MCM x MILK & HONEY LONDON pays homage to both the past and present, embracing the pioneering style influence of cultural icons, connecting to MCM's long-standing legacy of supporting artists within the music and fashion sectors, allowing for this moment to happen. In this partnership we are exploring and celebrating the importance of true traditional craftsmanship and innovation; values grounded deep in the fabric of both brands. Our aim is to authentically continue to carry the culture forward, whilst redefining contemporary luxury for today’s consumer.”
The limited release was available to purchase on 11 July at MCM’s London flagship store on Conduit Street, with complimentary adhering services by appointment, courtesy of MILK & HONEY LONDON’s technicians. A set of three 18ct gold MCM-branded tooth gems retails at £220.
Co-founded by Garcia, MILK & HONEY LONDON was originally born to serve the female grill collector, in a space typically underrepresented by women. MILK & HONEY LONDON was specifically created to transform the experience of premium grillz and experimental lifestyle accessories. Creativity and storytelling is at the centre of all that the company does, from intricate designs to outlandish couture mouth jewellery.
