German operator Gebr Heinemann has opened an A|X Armani Exchange pop-up store at Copenhagen Airport – the Italian brand's first pop-up in travel retail.
The Terminal 3 pop-up will trade until the beginning of January 2023. The 30sq m space carries men's and women's clothing and accessories from the summer collection, including shopping bags, baseball hats, dresses, skirts, jackets, pants and sneakers. An autumn and winter collection will follow.
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| A/X Armani Exchange at Copenhagen Airport |
A|X Armani Exchange specialises in urban apparel for a younger audience than the Armani main line. In 2017, following a reorganisation of the brand portfolio, A|X Armani Exchange became one of the Armani group’s three main brands.
“We are delighted to surprise our passengers with A|X Armani Exchange's first ever pop-up store at an airport,” said Katrin Bamler, Managing Director of Gebr Heinemann Retail Denmark. “Thanks to our close, trusting co-operation with Copenhagen Airport, it is always possible for us to inspire passengers with new offers. This is how we turn their travel time into valuable time – the core of our mission statement vision at Gebr Heinemann."
Jan Richter, Director Purchasing Fashion, Accessories & Watches, Jewellery at Gebr Heinemann, stated: “Our new pop-up store underlines Gebr Heinemann's close strategic partnership with the Armani brand, which continues to generate ideas and impetus for new global concepts. We offer A|X Armani Exchange a prominent space at Copenhagen Airport with high visibility and travellers an exclusive shopping experience. In a relaxed atmosphere, they can try and shop new looks from a trendy, high-end leisure brand that has never been available in a pop-up store in travel retail before."
The shop was designed to be environmentally friendly. All the structures and walls are made of recyclable material. The furniture is modular, so it can be combined in different ways and used again. Low-voltage LEDs ensure energy efficiency in the lighting. The gwps – a lunch box and a water cup – are made of recycled plastic and can be reused multiple times.
