Thursday 7 July 2022

Greubel Forsey times a new launch perfectly

At one of the most beautiful rooftop terraces in Singapore, overlooking the city and the sea, Greubel Forsey has launched its newest creation: the Tourbillon 24 Secondes Architecture.

This exclusive timepiece, retailing at $500,000, was revealed to around 30 privileged collectors, who came from all across Southeast Asia to attend the event. (MJ Rabbit could only dream.)

Greubel Forsey Tourbillon 24 Secondes Architecture


Antonio Calce, CEO, Executive Board Member and shareholder, said: “Creating an engaging, three-dimensional movement architecture has always been a key element in the Greubel Forsey approach to fine watchmaking. Today, with the Tourbillon 24 Secondes Architecture, we’ve finally created the physical manifestation of that very concept. We are very proud to launch this incredible timepiece in collaboration with our long-standing partner Sincere Watch Limited, who have been allocated the very first piece of the limited edition.“

Ong Ban, CEO of upscale watch-spotting paradise Sincere Watch Limited, added: ”We are cultivating a high level of watchmaking standards here in Singapore. Our clients are very knowledgeable, their tastes are refined and their curiosity is endless. It is an honour for us to accompany our clients towards the pinnacle of fine watchmaking, towards Greubel Forsey."

The Tourbillon 24 Secondes Architecture will be limited to 11 pieces in 2022 and then to 18 pieces per year until 2025.

According to Greubel Forsey, the company’s brand new calibre is unlike any other timepiece ever created. Its case is described as “wholly atypical, its construction purposeful, its components sculptural, their mechanical interplay kinetic and the movement – simply spectacular”.

This new calibre within a new convex conical frustrum case shape represents a complete departure from traditional movement construction and aesthetics and brings an architectural experience to the wrist, it added. The case size is 47.05mm.