German-born luxury brand MCM has celebrated its 40th
anniversary in style with a special evening in its hometown of Munich, Germany,
attended by a host of fashion stars.
Founded in 1976 in the Bavarian capital’s hedonistic heyday,
MCM owes its inspirational founding elements to the city, which has long
combined a passion for glamour, music, fashion and travel with traditions of
high quality craftsmanship, refinement, opulence and good design.
In a fitting homecoming, leading cultural and fashion luminaries including style icon Claudia Schiffer attended a glittering after-hours party at the company’s flagship store in the heart of the city, Brienner Strasse 1. The exclusive reception embraced MCM’s current collection theme of Munich Epoque, with invited press, influencers and friends of the brand dressing up for an opulent and glamorous evening.
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| MCM's Chief Visionary Officer Sung-Joo Kim with supermodel Claudia Schiffer |
Collaborating with leading creative talents
Following the cocktail reception, MCM’s Chief Visionary
Officer Sung-Joo Kim invited friends of the brand such as Michael Michalsky, Creative
Adviser at MCM, and actor Max von Thun to an intimate dinner at the world-famous
Munich Residenz, a former royal palace of the Bavarian monarchs.
The gala event, held inside one of the city’s most dazzling
architectural gems, symbolised the company’s pride in its German roots, marking
four successful decades of style and innovation.
MCM has grown to become a global 21st century brand, and is
currently sold in 430 stores in 35 countries. In a nod to the Munich-based
artists, musicians and jetset crowd that embraced MCM from the outset, the
company continues to collaborate with leading creative talents from Germany and
beyond.
The anniversary year began with a limited-edition
collaboration with renowned German contemporary artist Tobias Rehberger,
followed by a critically-acclaimed capsule collection by British fashion designer
Christopher Raeburn. Both projects reinterpreted the brand’s history of bold,
aspirational design for today’s global nomads – a very fitting tribute to four
decades of MCM.
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| MCM CEO Paolo Fontanelli with Kenny Kim [Pictures: Lennart Preiss/Getty Images for MCM] |
