Best-selling whisky brand Chivas Regal has partnered with premium audio producer LSTN Sound Co to develop a range of accessories to celebrate their shared passion
for craftsmanship, style and generosity.
The creative partnership is part of Chivas Regal’s
initiative, Generosity: Amplified, which aims to raise funds for Starkey
Hearing Foundation, a pioneering charity that has provided more than 1.8m hearing
aids and care to people in need in the last 30 years. The two firms have collaborated
to create a limited-edition Chivas 12yo gift tin, a line of handcrafted
headphones and a custom-designed luxury record console.
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| Chivas Regal's Generosity: Amplified gift tin |
A percentage of profits from each pair of headphones and
every tin as well as 100% of the console sale price will be donated directly to
Starkey Hearing Foundation, to help continue to give the gift of sound to
people around the world. Through the Generosity: Amplified partnership, Chivas
Regal and LSTN Sound Co are helping Starkey Hearing Foundation achieve their
goal of supplying 1m hearing aids to those in need this decade.
The limited-edition gift tin features a new
square-to-round shape and images of a deconstructed set of headphones to
highlight the theme of sound. The specially crafted headphones use elements of
upcycled American oak whisky casks and are modelled on LSTN Sound Co’s
best-selling troubadour shape.
The Generosity: Amplified limited-edition gift tin is
available globally now. Pernod Ricard is marking the travel retail launch with
activations in Budapest and Munich in November, followed by London, Amsterdam,
Istanbul, Brussels and Beirut in December. The console and a limited run of
headphones are available to buy now from www.lstnsound.co.
