Friday 27 March 2015

Filipino scoops Bacardi cruise prize

Filipino bartender Gerome Firmalo has won the Bacardi Cruise Competition Bartender of the Year 2015 with his cocktail Passion Blossom 13. Firmalo, who works on Holland America’s MS Oosterdam, created a cocktail inspired by his travels and triumphed over 2,500 other creations from the cruise industry’s finest mixologists in this year’s competition.

Gerome Firmalo, Bacardi Cruise Competition Bartender of the Year 2015


Fantastic showcase for brands

Firmalo, who scoops a $5,000 cash prize, concocted a floral martini Passion Blossom 13 made from equal quantities Bombay Sapphire gin and St-Germain elderflower liqueur, combined with passion fruit syrup, lemon sour and cranberry juice. He will now see his creation featured onboard MS Oosterdam. Bacardi will work with Firmalo over the next year on professional training, including a personalised Bacardi experience.

“The Passion Blossom 13 embodies what we look for in a cocktail,” said Zachary Sulkes, regional manager of Bacardi Travel Retail Americas. “It achieves the perfect mix of ingredients, a well-balanced flavour and simplicity that will appeal to cruise vacationers. This was a close battle, and Gerome is a worthy winner.

“Cruise is an important strategic channel for Bacardi Global Travel Retail and this competition helps drive category growth for our cruise and ferry line partners. It’s a fantastic showcase for our brands, especially given the increasing numbers of consumer groups from emerging markets who are new to cruise.”

Delighted at his win, Firmalo enthused: “Winning the Bacardi Cruise Competition gives me great personal pride with the added kudos of such professional recognition. There’s no doubt it will help me develop my bartending career.” 

The shortlisted finalists were judged in Florida by a panel comprising: Trevor Alberts, Edition Hotel bartender and a finalist in the United States Bacardi Legacy Finals in February; Chris Gray Faust, destinations editor, Cruise Critic; and Hillary Choo and Ben Carlotto, professional mixologists from TEAM Enterprises.

The finalists participated in a three-day schedule of events, rubbing shoulders with some of Florida’s finest bartenders and visiting iconic bars in Miami’s South Beach to learn from on-trade professionals in action.

The other finalists were: Kenneth Tuason from Holland America’s Maasdam, Richard Anderson from Carnival Glory, Nilesh Patel from Carnival Sensation and Royal Caribbean’s Oleksandr Lurchenko.