Bombay Sapphire, the world’s number one premium gin by
value and the fastest-growing premium gin in the world, has unveiled its new Sublime
marketing campaign in travel retail as part of a global multi-media campaign.
Film and visuals seek to bring to life the “intrinsic and extrinsic” qualities
of Bombay Sapphire, including the botanicals sourced from the ends of the earth
and the 250-year-old recipe.
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| Bombay Sapphire travels to Indochina for the cassia bark botanical in the Sublime campaign |
Valerie Brass, global brand director for Bacardi-owned Bombay Sapphire,
said the film intended to create wonder and inspire consumers: “Since its
inception, Bombay Sapphire has sought to create moments of Sublime beauty: from
the selection of ten botanicals from locations of extraordinary beauty; to the
elegant vapour infusion process; to its iconic blue bottle and glassware; to
the beauty of the distillery and glasshouses at Laverstoke Mill [Hampshire, UK]
which opened to the public in October 2014. This new campaign is a natural
expression of that heritage,” she said.
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| Grains of paradise come from West Africa |
A new brand film, directed by award-winning Laurence
Dunmore, takes the viewer on a journey through four of the locations where
Bombay Sapphire sources the 10 botanicals that go into the gin: Morocco
(coriander seeds), Java (cubeb berries), West Africa (grains of paradise) and
Indochina (cassia bark). Shot from the point of view of a man holding the blue
bottle, the film is described as “a beautiful collage of the locations, sublime
encounters and botanicals which evoke the Bombay Sapphire pursuit of Sublime beauty”.
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| Java is the source of cubeb berries |
Social media support
To support the brand film, Sublime imagery was also
captured at the four botanical locations. The imagery is filtered through the
blue bottle with the words, “Vapour Infused with Beautiful Botanicals from the
Ends of the Earth” etched onto it. The film and imagery evoke the quality each
botanical brings to Bombay Sapphire: the subtle heat of the cubeb berries from
Java, the sweetness of the cassia bark from Indochina, the vitality of the
coriander seeds from Morocco and the spice of the grains of paradise from West
Africa.
The campaign film and imagery are being further supported
on Bombay Sapphire social media channels with the #FindSublime campaign
hashtag.
