Thirteen luxury fashion boutiques have begun trading in
Shenzhen Bao’an airport’s new terminal. Ranging from 60sq m to 150sq m, the standalone
boutiques comprise Bally, Hugo Boss, Cerruti 1881, Coach, Dunhill, Emporio
Armani, Ermenegildo Zegna, Furla, Montblanc, Salvatore Ferragamo, Shanghai
Tang, Tommy Hilfiger and Versace. The stores are operated by LS travel retail
China, a division of Lagardère Services group.
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| Bally is among the 13 brands now trading at Shenzhen airport |
“Our fashion concept perfectly complements the amazing
architectural design of the terminal,” said Eudes Fabre, general manager of LS
travel retail China. “In collaboration with our brand partners and Shenzhen airport,
our vision is not only to enhance the brands we have on offer at this airport
but also to offer new innovative travel retail concept where consumers can
truly experience our consistent world-class service standard. These openings
signify our wealth of expertise and knowledge in high-end luxury retailing but
also our ambition and ability for growth in China.”
Emmanuel de Place, COO of LS travel retail ASPAC, added: “We
have successfully brought a dynamic mix of the world’s leading luxury fashion
brands into a world-class travel retail shopping experience at Shenzhen Bao’an international airport. We are very proud of our strong growth in luxury fashion
across the region and particularly in China with such modern and forward
thinking airports as here in Shenzhen. With more than 20 years’ presence in the
Asia Pacific region, we are now operating more than 260 stores in nine
countries.”
Sun Zheng Ling, deputy general manager of Shenzhen Airport
Group, observed: “Shenzhen is a lucrative market with great potential,
especially for luxury fashion in travel retail.”
LS travel retail operates 27 luxury fashion stores across
the Asia Pacific region, beginning with its first multi-brand boutique, The Fashion Gallery, which carries 17 brands. This was followed by
several standalone luxury fashion branded stores such as Coach, Hugo Boss,
Longchamp and Salvatore Ferragamo in Singapore and at locations across China.
