German fashion house MCM has opened its inaugural Chinese flagship
boutique in Shanghai, in the city’s newest luxury shopping mall iAPM. The 553 sq m store, which offers ready-to-wear and
accessories collections, is designed to be a retail experience for shoppers as well as a cultural destination.
For the first time, the brand introduces an art space entitled “MCM Gallery” inside the store, in which a series of contemporary artworks is
displayed. A lounge area also exhibits the creations of notable artists from
around the world. A large media wall, two video columns and a specially designed
VIP room also add to the shopping experience.
 |
| MCM's flagship store in Shanghai features a booth made of the brand's signature brass plates |
The flagship boutique, which is divided into two separate
zones, features the brand’s elegant grey and classic gold interior. A golden booth in
the middle of the store was created using MCM’s signature brass plates, while
pops of colour are dotted around the store, some as part of the fittings.
The Shanghai store offers a number of limited-edition collections,
including the Paradiso series of backpacks, designed in collaboration with cult
Japanese hip-hop label Phenomenon, and the metallic Gold Pegasus collection in
celebration of the Year of the Horse.
 |
| A lounge area showcases work from international artists |
 |
| The media wall created by acclaimed artist and videographer Andrew Daffy |
 |
| Hollywood actress Chloe Sevigny attended the launch party |
