French liquor giant Pernod Ricard has launched a number of luxury wines and spirits for the Chinese New Year gift-giving season. Here's a selection of the finest products:
ST HUGO WINES
The group's Australian fine wine brand St Hugo has unveiled its new Mark the Milestones campaign in Australian
duty-free stores. The promotion urges travellers to celebrate their personal
achievements and milestones to success. The launch is timed to coincide with the key Chinese New
Year gifting season and includes dedicated in-store areas at Sydney and
Melbourne airport showcasing St Hugo until 28 February.
In airports, dedicated product
displays enable consumers to taste the range. The activity focuses on the
latest 2010 vintage of St Hugo Coonawarra Cabernet Sauvignon, duty-free
exclusive St Hugo McLaren Vale Shiraz and St Hugo Grenache, Shiraz, Mataro.
For an extra-special gift over the
summer holiday season, a limited quantity of back vintage St Hugo wines wrapped
in premium leather packaging are also available for sale.
Drawing on the campaign’s theme of marking the moment,
customers can personalise their purchase with a customised wax seal on the
bottle’s box packaging to commemorate a special occasion such as a birthday. To celebrate Chinese New Year, the wax seals are available in
Chinese characters and a dedicated Happy New Year seal has also been created.
Peter Ham, general manager of Pernod Ricard Pacific Travel
Retail, said: “As the home of St Hugo, we are very excited that Australia is
the first duty-free market to introduce the St Hugo Mark the Milestones
campaign. This new activation which takes place during the key Chinese New Year
period, allows us to engage with travellers by inviting them to personalise
their St Hugo bottle and mark the most important moments in life. We are
confident that this impactful campaign will increase the brand’s visibility and
consumer engagement while resonating with wine lovers travelling out of
Melbourne and Sydney.”
ROYAL SALUTE SCOTCH WHISKY
Luxury Scotch whisky Royal Salute has launched The Polo Batch,
its first-ever World Polo limited-edition product in celebration of its links
with polo, known as the sport of kings. The new 21yo blend is expected to be popular among
travellers in Asia and the Gulf.
In Asia, the launch coincides with the Chinese New Year.
Travellers purchasing The Polo Batch bottle will be offered an exclusive
prestige gift wrapping service symbolising fortune and happiness in Chinese
culture.
The striking bottle celebrates the international footprint
of polo, featuring the names and locations of various Royal Salute World Polo
events, including The Royal Salute Polo Cup in Jeju, Korea and The Royal Salute
China Open in Beijing, China. A white sporting stripe emblazoned on the front
of the gift box highlights the product’s sporting links.
Innovative activations are taking place at Dubai Airport and
10 Asian airports including Seoul Incheon, Jeju, Gimhae and Gimpo in Korea, in
addition to Taoyuan, Hong Kong, Singapore Changi, Ho Chi Minh City, Hanoi,
Bangkok and Kuala Lumpur through January and February.
Videos feature world number one polo player and Royal Salute
brand ambassador Facundo Pieres. Royal Salute’s latest advertising campaign
also features Pieres.
MARTELL COGNAC
Cognac house Martell is introducing a new limited edition,
Martell Millésimes 1971, a rare cognac exclusively available to travellers in
Asia travel retail.
Martell Millésimes Collection - which started with the
vintage 1968 - is a celebration of the house’s heritage since its creation in
1715 by Jean Martell. Each limited edition is a blend of the rarest vintage
eaux-de-vie selected from Martell’s oldest cellars situated in Cognac.
Martell Millésimes 1971 retails at $838 and is available at
exclusive points of sale including the Martell Boutique at Kuala Lumpur Airport
and the Martell brand spaces in Hong Kong Airport, the downtown T-Galleria
store in Singapore, King Power’s Srivaree Complex downtown shop in Bangkok, and
Ever Rich Taiwan’s Neihu downtown duty free shop. From April, the limited
edition will also be extended across Malaysia, Hong Kong, Singapore, Taiwan and
China.
In-store luxury oak wood displays aim to bring the product
to life. Travellers are also invited to take part in an exclusive olfactory
experience allowing them to use their senses and discover the three main aromas
present in the expression.
Charles-Armand de Belenet, global marketing director for Martell, said: “Martell Millésimes 1971 is an incredible limited edition which
perfectly embodies Martell’s long-standing expertise. Made using three vintage
eaux-de-vie chosen for their exceptional character from the most prestigious
crus, this Cognac perfectly highlights Martell’s outstanding quality.”
