MCM unveils exclusive capsule with Dubai Maverick

MCM has introduced an exclusive capsule collection with Dubai’s Leena Al Ghouti – MCM's latest Maverick.

The Spring/Summer 2024 collection uses sophisticated silhouettes and styling techniques to command attention, MCM said.

The campaign was shot by photographer Francesco Scotti and videographer Klaudia Adamski.

MCM SS24 capsule collection with Leena Al Ghouti

Among the stand-out products are the gold sand beige-coloured Lauretos pattern pieces, including statement dresses and matching pyjama sets.

New Himmel shoulder bags are crafted from Italian satin dazzle in an array of Swarovski crystals, secured with the brand’s signature Laurel logo closure.

The MCM SS24 capsule collection is the product of a collaboration between Dubai tastemaker and Creative Consultant, Hanan Houachmi, MCM Creative Director Katie Chung, and Sabine Brunner, Global Commercial and Brand Officer & President MCM Global AG.

Ciao! MCM opens pop-up at 10 Corso Como

German luxury brand MCM has opened a pop-up shop in 10 Corso Como, the Milanese concept store founded by Carla Sozzani. The space, which is trading until 31 July, presents the brand's latest collections and the recent collaboration with DJ Honey Dijon.

The pop-up is MCM's first physical retail space in the Milan area. It will present the latest collections designed by creative director Katie Chung, as well as the recent lines launched by the brand, Himmel, Lauretos and Diamond, consisting of accessories, sunglasses and clothing, as well as the classic Visetos range.

In its latest collaboration collection, the American DJ Honey Dijon has reinterpreted the codes of the brand through her vision.

The Milan opening forms part of the German brand’s retail expansion strategy in Europe. MCM has 584 stores in 43 countries with an annual turnover of around €800 million, according to MF Fashion.

In other news, MCM has launched its latest fragrance, MCM Crush, with Interparfums, and for Summer 2024, the brand has introduced the Munich Blue Regatta Capsule Collection, designed for “beach days and beyond”, the brand says.

Prince Albert receives special award in Paris

Prince Albert of Monaco has been awarded the insignia of Commander of Agricultural Merit (Commandeur du Mérite agricole) by French President Emmanuel Macron for his services to agriculture.

The ceremony took place on 14 May at the Élysée Palace in Paris in the presence of Princess Charlene, the Princess of Hanover, Hereditary Prince Jacques, Princess Gabriella, and several Monégasque and French personalities.

Photo: Eric Mathon/Palais Princier de Monaco - Instagram

Monaco gears up for Top Marques

Supercar show Top Marques Monaco is preparing to reveal 13 car launches and a rare glimpse of the Tesla Cybertruck, a futuristic electric pick-up, from June 5 to 9 at the Grimaldi Forum, Monaco.

Emeric Garcia, director of Top Marques Monaco, said: “For the first time in 19 years, we're going to have an unprecedented number of launches. This makes Top Marques an unmissable event in the automotive world. But Top Marques couldn't exist without our sponsors and I'd like to thank them all for their support. We are delighted to welcome on board our new title sponsor zondacrypto, one of the largest regulated crypto-currency exchange markets in Europe.

“Already a partner of Juventus Football Club, we are extremely excited that zondacrypto has chosen to join our existing sponsors Dassault Aviation, Jutheau Husson, Deco Flamme Live Production and A Roca for our 2024 edition, as well as NFTouring.”

According to a report published by NEWS.MC, Monaco-based automotive influencer and ambassador of Top Marques Monaco, GMK will exhibit at the show. GMK has over 4.5 million followers on Instagram.

In addition, GMK will also receive his own Audi RS6 Avant GT at Top Marques. Audi has chosen Top Marques Monaco to exclusively present its new “monster wagon”.