Cindy Crawford stars in new MCM campaign

Supermodel Cindy Crawford fronts MCM’s FW23 Heritage campaign – nearly three decades after she first appeared in ads for the German luxury brand.

The new campaign, shot by Juergen Teller with Fabien Baron as creative director, seeks to link its past and present and radiates a youthful attitude. The legendary model is pictured lounging against a pile of the brand’s iconic caramel-coloured monogram leather goods, such as the backpack, shopper, crossbody and tote.

Cindy Crawford fronts MCM's FW23 campaign

Teller captures MCM’s seasonless, ageless and genderless spirit – values that embody the zeitgeist of the brand.

Referencing the 1996 campaign lensed by the late Herb Ritts, Crawford said: “It was nostalgic for me to travel back in time with MCM from our first photoshoot in the 90s with my dear friend, Herb Ritts. Their classic bags remain timeless."

Sabine Brunner, President & Global Brand and Commercial Officer, MCM Global AG, said the campaign was “an important next step in our repositioning with a new brand direction which we first introduced at Milan Fashion Week this past June. With Cindy, we celebrate the classic heritage codes that helped to define us. 

"Going forward, you will see MCM introduce a new and refreshed lifestyle assortment of ready-to wear alongside reimagined leather goods and accessories with our Spring-Summer 2024 collection. Exploring our past with Cindy Crawford is a strong reminder to our audience of the brand’s iconography – and at the same time, it sends a message about the steps that we are taking to elevate the future of MCM.”

Davidoff launches pre-cut Zino Nicaragua cigar

Davidoff has expanded its Zino Nicaragua line with an innovative Half Corona pre-cut cigar for on-the-go cigar lovers.

The pre-cut long-filler cigars come in a handy tin of five, and join the existing Zino Nicaragua line-up of the Short Torpedo, Robusto, Toro and Gordo cigars. They have a brief enjoyment time of 20 minutes.

Davidoff's Zino Nicaragua Half Corona pre-cut cigars

"The launch of our new pre-cut Half Corona within our Zino Nicaragua line is a logical consequence of changing lifestyles and an increased demand for flexibility and convenience from our aficionados,” said Edward Simon, Chief Marketing Officer at Oettinger Davidoff.

“Our target consumers value spontaneity in their on-the-go lifestyle. The pre-cut allows them to go about their day with the option of enjoying the cigar whenever and wherever they want, as no cutter is required. With this launch, we continue to expand into new distribution channels, making Zino Nicaragua widely accessible for aficionados and novices."

The cigar contains a blend of tobaccos from Nicaragua, Ecuador, Honduras and the Dominican Republic.

The new Zino Nicaragua Half Corona will be available as of 3 August 2023 at tobacconists, tobacco retailers and convenience stores.