Commenting on the agreement, Champagne Lanson President François Van Aal said: “Champagne Lanson and Terlato Wines are two family-owned companies sharing common values about wine quality and constant search for excellence. We are extremely pleased to sign this partnership with Terlato Wines, a well-established and renowned luxury wine importer in the US market. This long-term partnership reflects Champagne Lanson’s ambitions in the biggest Champagne market worldwide and represents a key milestone in the new brand vision.”
Lanson Head of Travel Retail Edouard de Boissieu said the additional brand awareness Terlato would create for Champagne Lanson across the US domestic market was “sure to have a very positive knock-on effect for us in developing our duty free business in the region. It is very good news for us indeed."
In US travel retail/duty free, Champagne Lanson is distributed via the Dufry network and onboard American Airlines.
Terlato Wine Group markets and produces wines, artisanal spirits, non-alcoholic beverages and water. Terlato Wines International is a leading fine wine importer and vintner that represents a diverse selection of global beverage brands and is a leading fine wine marketer in the US.
Commenting on the new partnership, CEO Bill Terlato said: “My father and grandfather instilled in us that we should work with integrity and focus on quality, that will always endure. We are particular about the brands and families we choose to align ourselves with. The philosophy of Champagne Lanson is deeply rooted in putting quality at the forefront and by developing sincere and lasting relationships. Both of our companies share similar values and beliefs and we are looking forward to a very long and successful partnership together.”
Founded in 1760, Champagne Lanson relies on four pillars: a meticulous attention to selecting the crus; a traditional vinification method with predominantly non-malolactic fermentation; a rich collection of reserve wines, dating back to 1998; and extended maturation in its cellars.
Lanson is the first Champagne house to have created a collective to support its partner growers with the transition to sustainable viticulture. Lanson’s renowned Green Label is farmed exclusively according to the principles of organic and biodynamic agriculture. Today, winemaker Hervé Dantan carefully crafts elegant wines characterised by freshness and vitality.
