German luxury brand MCM is celebrating its newest, largest and most spectacular flagship store yet in Tokyo, Japan. This interactive space, called GINZA HAUS I in honour of its five-star location in the city's high-end Ginza shopping district, spans nine floors - complete with a VIP lounge, cafe and performance space.
“1976 BERLIN pioneered the journey, and GINZA HAUS I continues its efforts to establish creative hubs around the world,” said MCM’s Chief Visionary Officer Sung-Joo Kim, who was present at this historic milestone in the company's 43-year history, along with other VIPs and fashionistas.
The pictures below are worth a thousand words:
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| MCM's iconic backpacks inside the new GINZA HAUS I flagship |
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| The VIP lounge |
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| At the hi-tech launch event with CGI influencer Noonoouri |
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| Fluoro fashion at MCM |
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| MCM GINZA HAUS I in Tokyo |
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Inside MCM's huge Tokyo flagship
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| At the opening party |
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