Premium Belgian chocolatier Godiva is to unveil in September
a new Gold Discovery Collection of chocolate pieces inspired by the iconic
Godiva Gold assortment.
Godiva Gold Discovery is a 28-piece collection of ganaches,
pralines, mousses and caramels, including seven new recipes and nine restyled
favourites, presented in a contemporary gold gift box embossed with the
signature G and the Lady Godiva emblem. Tied with a gold satin ribbon and
decorated with a refined hangtag, the collection is targeted at premium
gifting.
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| Sumptuous: Godiva's new Gold Discovery Collection |
Exciting new flavours and textures
For the new Gold Discovery Collection, Godiva’s chocolatiers
have created a new Mexican-origin chocolate mousse Artisan Caramel, which joins
the redesigned Artisan Sureau elderberry mousse and the Eclipse Fraise Litchi
lychee strawberry mousse.
Among the pralines is an exotic new Allure Pistache
pistachio praline and an Allure Pécan caramelised pecan praline, which sit
alongside the updated versions of the signature hazelnut pralines Coeur Blanc
and Coeur Lait in white and milk chocolate, an Amande Marquise praline with
whole roasted almond, and the Volupté hazelnut praline with caramelised
macadamia nuts.
The restyled ganaches are in flavours of passion fruit and
pink pepper, Eclipse Passion, Lady Noir with white chocolate and bourbon
vanilla in a dark chocolate shell, Signature Lait with intense coffee,
Tourbillon 85 with dark 85% chocolate and Egérie Noir with raspberry rose,
which was created to celebrate the brand’s 90th anniversary last year. The caramels are the popular Ecusson chocolate caramel and a
new Ecusson Blond salted caramel.
The Godiva Gold Discovery Collection, which will pre-launch
in travel retail in September, will feature in high-profile promotions at three
locations: T Galleria by DFS in Guam, Paris Charles de Gaulle Airport with
Lagardère and New York JFK airport with International Shoppes.
Matthew Hodges, General Manager Godiva Travel Retail, said:
“The Godiva Gold Discovery Collection takes the iconic Godiva Gold collection
to a new level with some fabulous new flavours and more contemporary
presentations for some established favourites. It is designed to appeal to
people who seek the latest experience, the most cutting-edge flavours, the most
attractive gifts and indulgences.
“Our objective is to develop further the customer base of
the most loved premium chocolate brand. We aim to refresh the image of the
Godiva brand to attract new consumers, including status-conscious millennials,
without alienating existing Godiva fans. To do that we have to leverage our
Belgian heritage and our reputation for quality while innovating and surprising
our consumers with exciting new flavours and textures.
“New Gold Discovery will help us to affirm our status as a
brand which is aspirational, innovative and desirable while remaining relevant
and accessible to today’s consumers.”
