The brand was established in 1968 with a flagship store in
Geneva opened by the cigar pioneer Zino Davidoff. “His restless pursuit of new tobaccos and blends has been
the inspiration for all the fine cigars that have since carried the iconic
Davidoff ring over the last five decades,” the company said.
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| Five Davidoff cigars will carry a commemorative main ring [Picture credit: Oettinger Davidoff AG] |
Looking forward to new horizons
The brand celebrated a major milestone in 1991, when it
developed a centre for excellence in the Dominican Republic, where its Master
Blenders create new products for cigar connoisseurs.
Commenting on the brand’s 50-year anniversary, Charles Awad,
Senior Vice President – Chief Marketing Officer, Oettinger Davidoff AG, said: “This
is a very special year for us. We look back with pride on 50 years of creating
exceptional, original cigars and accessories, but more importantly, we look
forward with a great sense of exhilaration to new, unknown horizons that will
bring exciting, undiscovered experiences for those who love cigars.”
Davidoff will be celebrating its golden jubilee with a series of
events, as well as specially commissioned cigars and accessories that seek to
reflect its continued philosophy of enabling customers to taste the wider
world.
“Cigar lovers that are eager to enlarge their repertoires
with different types of aromas and experiences will particularly enjoy these
celebrations,” said Awad.
For a limited time, five signature Davidoff cigars will
carry a commemorative 50th anniversary white ring inspired by the original
white ring that first graced the Ambassadrice, the No. 1 and No. 2 in 1968. The
blends of these cigars will remain unchanged.
The five cigars (Davidoff Signature No. 2, Davidoff
Signature 2000, Davidoff Aniversario Special R, Davidoff Aniversario No. 3 and
Davidoff Aniversario Entreacto) will carry the commemorative Davidoff 50th
anniversary main ring.
They will be available at Davidoff depositaries and Davidoff
flagship stores in the first quarter of 2018. After Davidoff’s 50th anniversary
year, the cigars will go back to their original white ring.
Davidoff’s 50th anniversary activities will be celebrated on
davidoff.com and on social media: @Davidoff_Cigars |
facebook.com/DavidoffCigars1911.
