Celebrities, editors and influencers - including MJ Rabbit - feted a recent runway show to showcase Rodenstock’s eyewear during the Opti international trade
fair for optics and design, held in Munich in January.
Rodenstock organised the show at the historic
exhibition building Haus der Kunst (House of Art). The choice of venue
accurately reflected this cosmopolitan, art-loving Bavarian city, where
Rodenstock is based.
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| Rodenstock CEO Oliver Kastalio welcomes celebrities to the eyewear show |
Trend for frameless sunglasses in diverse colours
The host, Oliver Kastalio, CEO of Rodenstock GmbH welcomed
the guests, saying: “Glasses will be more and more a fashion accessory.
Therefore, we arranged this eyewear show.”
The unisex catwalk show presented optical frames from
Rodenstock’s Retro-Classic collection and the Masters Selection. The models
also sported sunglasses from the Mix your Style and Supersonic collections.
Eyewear trends in 2018 will include frameless sunglasses in
diverse colours and retro models for optical frames, predicted Kastalio.
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| Models at Rodenstock's eyewear show |
Rodenstock is Germany's leading manufacturer of lenses and
frames. Founded in 1877 with headquarters in Munich, the company employs
approximately 4,500 people and is represented in more than 85 countries with
sales subsidiaries and distribution partners. Rodenstock maintains production
sites at 15 locations in 13 countries.
*This article first appeared in Americas Duty Free magazine.
