German luxury brand MCM has opened a store at Hong Kong
International Airport, featuring an innovative luggage carousel-style
display area and a special-edition collection exclusively for the location.
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| MCM's Hong Kong airport store features an innovative luggage carousel-style display area |
Contemporary luxury store concept
The space, inspired by the concept of contemporary luxury,
covers an area of about 243sq m in the Departure East Hall of
Terminal 1, and houses a variety of the latest MCM products and merchandise.
A distinctive interior feature is a conveyor belt-style
display stage, which can only be found at this MCM boutique.
To celebrate April’s opening, MCM is offering a limited-edition collection exclusively available at the Hong Kong International Airport store.
Products include medium and small airport-themed signature
backpacks, a cross-body wallet and an aviator-themed teddy bear key charm marked
with the words “MCM Loves Hong Kong”. Each item is limited to a maximum of 150 pieces.
