Italian cruise line Costa Crociere has celebrated a Guinness
World Record onboard the Costa Favolosa with the creation of the world’s
largest glass of Aperol Spritz, Gruppo Campari has announced. The 1,000-litre
version of the classic aperitif is almost twice the size of the
previous record (573 litres), which was set in Italy in 2010.
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| Costa Crociere and Guinness World Records executives admire the record-breaking Aperol Spritz |
The fastest-growing spirits aperitif brand in the world
The world’s largest Spritz was made with the traditional
recipe: 3 parts Prosecco, 2 parts Aperol and a splash of soda, poured onto ice
cubes and garnished with a slice of orange. Contained in a classically shaped tumbler 1.5 metres high and 1.3 metres
in diameter, the super-sized Spritz contained 500 litres of Prosecco, 333 litres
of Aperol, 167 litres of soda water and 15 giant ice cubes measuring 18 x 20cm
each.
The record-breaking drink was the centrepiece of a cocktail
party onboard the Costa Favolosa as the cruise line hosted more than 1,500
travel agents and 1,500 other guests on a four-day Mediterranean cruise, with
participants enjoying the best in Italian food and drink. The main event,
entitled Abbronzatissima (Tanned), carried a 1950s poolside party theme with
the Aperol Spritz served as the stylish onboard aperitif.
Leigh Irvine, Global Travel Retail Director of Gruppo
Campari, said: “We were delighted to
share with Costa Crociere in this innovative venture that expresses the blend
of vitality, style and fun that has helped make Aperol the fastest-growing
spirits aperitif brand in the world. The cruise sector is an important channel
for our brands and this record-breaking activity demonstrates how the strength
of our partnership with leading operators such as Costa Crociere can bring
engaging new elements to the passenger experience.”
Aperol Spritz is fast becoming a cult outside of Italy, sweeping onto European drinks menus.
