Pernod Ricard has opened the Luxe Boutique, a
first-of-its-kind exclusive wine and spirits store at Mumbai Duty Free’s
Chhatrapati Shivaji International Airport in Terminal 2. Two bottles of Chivas Regal
The Icon retailing at $3,500 were sold the day the store launched.
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| The opening of the Luxe Boutique at Mumbai Airport Terminal 2 |
Created in partnership with Mumbai Duty Free, the Luxe
Boutique houses a vast portfolio of the most premium and rare drinks
collections.
Featuring over 40 skus, the premium selection available at
the Luxe Boutique includes Royal Salute 62 Gun Salute, Chivas Regal 25 Year
Old, Ballantine’s 30 Year Old, The Glenlivet 25 Year Old, Ballantine’s 17 Year
Old, Royal Salute 38 Year Old, Absolut Elyx, GH Mumm Champagne and Brancott
Estate wines.
Innovation, authenticity and diversity are values at the
core of concept of the Luxe Boutique. Designed with the theme of fluid
architecture, the store has an illuminated droplet-shaped centrepiece and
houses an exclusive digital interactive area created for shoppers to learn more
about their favourite single malt or Scotch brand simply by placing the bottle
on the interactive screen.
Kartik Mohindra, Business Head - International Brands at
Pernod Ricard India, said: “We are proud to present our first exclusive luxury
retailing experience with the Luxe Boutique store here in India. Indian
consumers are increasingly adopting luxury wines and spirits and this unique
boutique will provide an exclusive yet intimate brand experience to showcase
our entire portfolio. We are sure travellers and shoppers will enjoy a truly
luxurious experience with our brands.”
