Tuesday 13 October 2015

Davidoff launches Escurio cigar collection

Davidoff unveiled its new Escurio cigar line in a spectacular setting at a vibrant Miami pre-launch event in June. Davidoff Escurio, a Brazilian cigar, follows the acclaimed Davidoff Nicaragua line – Cigar Aficionado’s Top 3 cigar of 2013 – in its quest to offer aficionados across the globe diverse and innovative experiences. “Davidoff Escurio has been crafted for those who are in the mood to discover vibrant and intriguing experiences to fill their time beautifully. If time is one of life’s greatest luxuries, this cigar will fill it with excitement,” enthuses Hans-Kristian Hoejsgaard, CEO of Oettinger Davidoff AG.

Davidoff Escurio Gran Toro
One of the best cigars ever tasted

Inspired by Zino Davidoff’s pioneering spirit and his passion for experiencing the new, Davidoff Master Blenders set a new challenge: to craft an exciting Brazilian cigar that delivers an intense spicy and sweet palate stimulation with a refined sophistication. The team found the inspiration in Rio de Janeiro, Brazil. Each Escurio cigar is largely comprised of Brazilian leaves, along with Dominican filler tobaccos and a Habano Seed Ecuadorian wrapper that are said to add a beautiful balance.

The Davidoff Escurio Robusto was rated the best cigar in the acclaimed Cigar Journal’s spring blind tasting and got an outstanding 93 rating prior to launch. Moreover, blind taste panels conducted in Germany and the US have rated the cigar consistently as one of the best cigars ever tested among its Cuban, Dominican, Nicaraguan and other tobacco origins.

Innovative accessories complement the range

The Davidoff Escurio range comes in three formats: Petit Robusto: 50 RG x 31/4”, Robusto: 54 RG x 41/2” and Gran Toro: 58 RG x 51/2”. The blend combines spice with sweet as chilli pepper plays with softer, creamy notes. This is soon complemented by flavours of oak, liquorice, fruit, salt and leather. Lastly, coffee and chilli chocolate flavours culminate in a complex finale. The cigar is constantly changing in flavours and triggers a new taste experience with twists and turns, the company said.

The line comes in a Davidoff Escurio wooden cigar box in black with metallic foil features containing 12-14 cigars and an upscale etui of four cigars, both embellished with the recognisable Escurio half-moon icon and were available at Davidoff retailers from late July 2015 in the US. To complement the cigar range, Davidoff is introducing innovative accessories: a stylishly crafted jet flame lighter, a punch cutter and two leather cigar cases.

The official launch of Davidoff Escurio took place during the trade fairs IPCPR (New Orleans) in July 2015, in Europe at Inter-tabac (Dortmund, Germany), in global travel retail in September 2015, and in Asia in October 2015.