Lanson has launched its redesigned Black Label Champagne in
partnership with French travel retailer Aelia at Paris Charles de Gaulle
airport. Founded in 1760, this brut non-vintage Champagne brand has a black colour
theme, seen as a symbol of elegance.
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| Lanson Black Label Champagne |
In-store videos convey message
The fresh look comes after Lanson appointed a new winemaker
in 2015. Hervé Dantan also enjoys new facilities that allow separate plots in the
vineyard to be vinified, giving him access to different blends. In addition, a
new wooden cask winery contains reserve wines matured over many years. Aelia’s
stores at Charles de Gaulle are showing a movie that highlights these new facilities.
Export director Olivier De La Giraudière said: “Lanson Black Label is our most successful and original
Champagne, but we are always looking for ways to highlight to travellers just
how special the label is. The use of our in-store Reveal Videos to introduce
the House of Lanson’s new wine-maker and its new facilities should help us to
convey this message.”
Travellers at Paris Charles de Gaulle’s flagship store in S4
(Terminal 2E) can take a photo in the specially designed Black
Label photo shooting box, while sampling the new Lanson offering. A hermetic
stopper is offered as a gwp, along with a 15% discount on Black Label 75cl,
Rosé Label 75cl, Twin-Pack Black Label 2x75cl and Twin-Pack Black/Rosé Label
2x75cl.
