Italian leather goods maker Bric’s inaugurated a new shop at
Milan Malpensa airport on May 1 - the same day as the Milano Expo 2015 opened. The
dual store for the Bric’s and Tumi luggage brands is managed by Bric’s. Located
at the entrance of the non-Schengen area, it is strategically positioned to
attract the attention of passengers travelling to Asia, East Europe and the Middle
East.
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| The new Bric's and Tumi store at Milan Malpensa airport |
A winning formula
"We decided to create a side-by-side store for Bric's
and Tumi in order to repeat a winning formula of major multi-brand stores, both
in travel retail and local market,” explained Bric's president Roberto Briccola.
“Bric’s and Tumi’s collections are complementary; the synergy between the two
brands generates a lot of interest in consumers.”
The official opening took place in the presence of Roberto
Maroni, president of Lombardy; Roberto Briccola, president of Bric’s; Attilio
Briccola, CEO of Bric’s; Beatrice Briccola, retail manager of Bric’s; Vincent
Michel, commercial director of Tumi EMEA; and Geoffrey Gysin, senior
vice-president/managing director of Tumi EMEA.
Visit www.brics.it
