Thursday 12 June 2014

MCM unveils World Cup extravaganza

Pop star Lily Allen was among the guests celebrating MCM’s new special-edition Munchen Cute Monsters accessories collection for the FIFA World Cup at a party in London hosted by brand owner Sung-Joo Kim. Guests sampling Brazilian cocktails danced the night away as Lily took to the decks as the DJ, sporting an MCM monogram backpack.

Pop star Lily Allen spinning the tunes at MCM's World Cup party in London

The Munchen Cute Monsters collection pays homage to the World Cup 2014 slogan "All In One Rhythm" and is inspired by Brazil's festive carnival spirit, with added football motifs. Each item from the Monsters capsule collection features cute cartoon-style monsters and blocks of primary colours. The solid wavy lines of the illustrations aim to instil a sense of movement, while the bright, cheery smiles sported by the monsters seek to bring a ray of Brazilian brilliance and sunshine to the collection.

Take a look at the Munchen Cute Monsters collection below: