Cognac house Martell is introducing a striking new miniature
L’Or de Jean Martell bottle in Asian travel retail stores retailing at $1,070,
designed to appeal to gift-giving travellers.
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| L'Or de Jean Martell Cognac in a miniature decanter |
The 200ml decanter is crafted by French house Cristal de
Sèvres using the tradition of hand-blown crystal. It features authentic gold
etching and comes in a gift box created by renowned French interior architect
and designer Eric Gizard. Each bottle is decorated individually during a
complex and time-intensive process consisting of 67 individual procedures by
master glassworkers, and “subtly alludes to French classicism and precocity”,
according to the company. Additionally, a unique fastening system ensures the
carafe and its stopper are sealed securely.
L’Or de Jean Martell Cognac is made from a blend of over 400
rare eaux-de-vie - including some aged for over 100 years - and offers a balanced
blend of rich aromas and power.
The product will be sold at Singapore Changi, Hong Kong
International, Kuala Lumpur International, Macau International and airports
throughout Taiwan, Thailand, Indonesia, Vietnam and China.
Sandrine Tesniere, marketing manager for Martell at Pernod
Ricard Asia Travel Retail, enthused: “The launch of this iconic bottle is bound
to cause a stir in Asian travel retail as its miniature size will give
travellers the opportunity to experience the ultimate Cognac. Its convenient
size and ornate design make it ideal for gifting and so we’re confident that it
will encourage trial of L’Or de Jean Martell.”
