Explaining the platform, Dirk Schönberger, MCM Global Creative Officer, said: “I would like MCM to engage with an international community of creative minds from various backgrounds and disciplines. We aim to offer a platform to showcase their work and a voice to spread their message. The platform will develop organically, not bound to seasons and is a long-term project for the brand. We will include curated capsule collections and individual product drops with local and international elements. Always keeping our sustainability efforts in mind.”
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| MCM x Midnight collaboration |
The first project is with German streetwear brand Midnight, established in 2016 by designer and social activist Can Demirezen, who paints all his products by hand. Midnight focuses on community, urban culture, and collaborations. Silhouettes are combined with modern customising techniques.
“The melancholy of the night and the spirit of the 90s are my inspiration,” said Demirezen. “I also like to work with hip hop references and want to convey strong cultural and political point of views through my designs. MCM gave me the freedom to rework their product and a platform to share my beliefs, growing a community into a movement.”
Midnight’s collaboration with MCM dropped on October 2 with limited-edition, screen-printed T-shirts, jackets and pants that aim to reduce fashion waste by upcycling archive MCM products.
MCM showcases Midnight and the brand’s cause on its global digital and social channels. A dialogue between Schönberger and Demirezen – the first in a new series of conversations dubbed MCM Creative Minds – can be seen on MCM’s Instagram channel (https://www.instagram.com/mcmworldwide/).
The MCM × Midnight collection is exclusively available in MCM flagship stores in Berlin, Frankfurt and Munich as well as online at mcmcworldwide.com from October 2, 2020.
