The German luxury brand teamed up with some of the coolest DJanes for three video DJ sets, which were livestreamed. The DJs were Alyssa Cordes, Sofie Royer and DJ Gigola.
Explaining the decision to host the digital activations, MCM said: “Since it’s in our responsibility to stay physically distant, we feel the urge more than ever to remain emotionally connected to you. Therefore, we’d like to send good vibes and spread positivity through what we believe is the strongest unifying force: Music.”
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| DJ Gigola plays her DJ set wearing MCM |
As part of the DJ collective ALYGANY, Berlin-based Alyssa Cordes (@alyssa_cor) is not only a renowned DJane with appearances all over the city’s best clubs, but also a successful model.
A classically trained musician and painter, Sofie Royer (@sofieroyer) is signed to Stones Throw Records, was one of the original Boiler Room team, and has a monthly radio show on London’s iconic NTS Radio.
DJ Gigola’s (@dj_gigola) roots lay in hip hop dance and body movement, and her approach towards music is directed by intuition and rhythmic structures.
