Suntory Global Spirits, together with Duty Zero by cdf under China Duty Free Group, have unveiled a new chapter for Japanese whisky enthusiasts with the first permanent House of Suntory shop-in-shop at Hong Kong International Airport.
The premium 30sq m space in Terminal 1 Departures, East Hall North is the first-ever collaboration between The House of Suntory and Duty Zero by cdf and features key brands including Hibiki, Yamazaki, Hakushu, Toki and Roku.
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| The House of Suntory shop-in-shop at Hong Kong International Airport |
“The launch of our first permanent House of Suntory shop-in-shop at Hong Kong International Airport marks an inspiring new milestone in our partnership with Duty Zero by cdf,” said Suntory Global Spirits Managing Director Global Travel Retail Ashish Gandham.
“This space allows us to share the very best of Japanese craftsmanship with a truly international audience. By uniting immersive design with our most exceptional whiskies, we continue to premiumise the global travel retail spirits landscape, enrich the traveller experience, and strengthen the presence of The House of Suntory across this vital channel.”
A gateway to Japanese artistry
The shop-in-shop’s exterior brings Japanese aesthetics to life through a combination of natural materials and modern lines. Translucent Washi screens introduce a warm, inviting glow, while wooden lattices inspired by Kigumi craftsmanship create a sense of structure and balance.
At the entrance, a striking merchandising installation celebrates the latest limited editions and innovations, setting the tone for an elevated, collectors-first experience.
Stepping inside, travellers encounter a circular feature wall inspired by the Marumado rounded windows found in traditional Japanese architecture. This focal point frames Suntory’s flagship Japanese whiskies – Hibiki, Yamazaki and Hakushu – inviting guests to pause and appreciate each icon within a gallery-style celebration of Japanese whisky artistry.
Anchoring the experience is a dedicated tasting bar with expert brand ambassadors. Here, the Beatification of Time concept spotlights rare, higher-aged and high-value releases.
An adjoining Art of Japanese Gifting zone offers beautifully presented gifts and personalised recommendations.
“We are committed to creating a world-class retail environment where iconic brands can showcase their portfolio and express their heritage in a compelling way,” said Duty Zero by cdf Deputy General Manager Mr Enzo Li. “This new House of Suntory opening adds further depth to our prestige spirits collection, offering travellers a refined destination for discovery, gifting and rare whisky exploration."
