Suntory links with Heinemann on landmark shop

Japanese liquor group Suntory Global Spirits has partnered with travel retail operator Gebr Heinemann to create the first-ever permanent House of Suntory shop-in-shop in Oceania.

Situated at Heinemann Oceania’s main store in Sydney Airport Departures, the 9sq m space showcases luxury Japanese whisky and premium white spirits.

Using “subtle yet impactful” messaging, the shop-in-shop aims to create memorable interactions in the strategically important travel retail setting.

The House of Suntory shop-in-shop in Heinemann Oceania's Sydney Airport store

Celebrating craftsmanship through design

Rooted in Shizen, the Japanese design principle of natural flow and organic harmony, the Sydney shop-in-shop aims to deliver a clean, modern aesthetic and facilitate seamless transitions. This simplicity elevates the overall elegance of the environment, inviting consumers on their journey to explore Japanese artistry and craftsmanship.

The space incorporates the minimalist principle of Ma – emphasising negative space to create balance and mindfulness – while Okuyuki adds depth and visual layering. A traditional Ikebana-style floral arrangement anchors the Japanese aesthetic, alongside a digital screen that displays evocative imagery of Japan.

The merchandising displays incorporate contemporary Machiya-inspired wood lattices – a tribute to the facade of the company’s first shop in Japan.

To drive footfall, high-value expressions are positioned at the entrance, while Suntory’s prestige whisky collections – Yamazaki, Hibiki and Hakushu – are featured on the left. This space showcases Suntory’s limited-edition releases, including Yamazaki 18 Years Mizunara and Hibiki’s exclusive artist collaboration with the world-renowned Japanese artist Hiroshi Senju.

Evocative imagery of Japan inside The House of Suntory shop-in-shop

Visionary spirit

The right-hand side of the space spotlights craft spirits, including Toki Whisky, Roku Gin and Haku Vodka. At the rear, a dedicated sampling area and an Art of Gifting counter allow consumers to personalise a gift card with every bottle purchase.

“The unveiling of this exceptional new shop-in-shop exemplifies the visionary spirit of our partnership with Heinemann Oceania,” said Suntory Global Spirits Managing Director Travel Retail Ashish Gandham. “Meticulously crafted for Sydney International Airport, this stunning space offers an immersive journey into the artistry of luxury Japanese spirits, inspiring travellers while driving transformative growth for our category.”

Heinemann Asia Pacific Regional Purchasing Director Ranjith Menon noted: “The opening of The House of Suntory shop-in-shop at Heinemann Tax and Duty Free at Sydney International Airport reflects our shared commitment to premium, experiential retail environments. This initiative is a significant step forward in our joint ambition to drive visibility and growth within the premium spirits category in one of the most dynamic airports in the region."

The Dalmore Anthology tells a bold brand story

Upscale Scotch whisky brand The Dalmore has introduced The Dalmore Anthology – a bold travel retail exclusive collection of rare single malts.

Available in selected airport locations, this trio of aged expressions – 13yo, 16yo and 19yo – is each finessed in Pedro Ximénez sherry casks. The multi-cask process maximises maturation time.

The Dalmore Anthology 13yo, 16yo and 19yo

The Dalmore Anthology made its Middle East debut in October 2025 at Dubai Airport, in partnership with Dubai Duty Free.

Drawing inspiration from the literary world, the name Anthology – a collection of the finest artistic works – defines the philosophy behind this launch. Each expression is for those who seek “rare and meaningful finds”, brand owner Whyte & Mackay said.

The Dalmore Anthology features 13yo Pedro Ximénez Cask Finish (£62/$80/43%abv); 16yo Pedro Ximénez Cask Finish (£128/$165/46%abv); and 19yo Pedro Ximénez Cask Finish (£271/$350/47%abv).

The Dalmore Anthology pop-up at Dubai Duty Free

Literature-inspired storytelling

Launching at a flagship 38sq m activation with Dubai Duty Free, the visual storytelling of The Dalmore Anthology is brought to life through a striking, literature-inspired retail concept. Bespoke display units feature elegant bookshelves. Gondolas are styled as oversized book sleeves, while illuminated glorifiers, designed to resemble stacked books, spotlight each whisky. 

In addition, The Anthology Olfactory Studio sensorial experience invites travellers to nose all three whiskies using aroma strips. Even the olfactory kit is presented in a hand-crafted hardback ”book”, reinforcing the literary theme.

Striking in-store presence

Whyte & Mackay Marketing Director Global Travel Retail Janice McIntosh said: “Drawn from the pages of our rich whisky-making heritage, The Dalmore Anthology is a celebration of legacy and possibility that showcases our ambition to innovate within the luxury whisky space. We are proud and excited to offer these exceptional new releases to our discerning travel retail clientele.”

Dubai Duty Free Senior Vice President – Purchasing Sharon Beecham added: “This exceptional new travel exclusive collection brings together age and unique cask finish, offering strong shopper appeal – exactly the kind of innovation our customers are seeking. With its striking in-store presence and curated luxury positioning, we are confident The Dalmore Anthology will drive excitement and commercial momentum within the whisky category.”

The Dalmore is the fastest-growing top 10 global malt brand in the ultra-premium and prestige sectors, according to IWSR 2024 (2019-2024 sales by value).