As the official Champagne supplier of the Wimbledon tennis championship, Lanson partnered with Avolta this Summer to launch exclusive airport activations.
Travellers at key UK airports discovered the limited-edition Wimbledon Pouch Editions of Lanson’s signature cuvées – Le Black Création and Le Rosé Création – blending French elegance with British sporting tradition. The Wimbledon-branded pouches ensured the Champagne stayed cool.
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| Lanson's Wimbledon-branded Champagne pouch |
The campaign, which began on 30 May and ran through June, made a splash at major UK airports, including London airports Heathrow (T2 and T5), Gatwick, Stansted and City, as well as at the Shuttle train terminal in Folkestone.
Exclusive sales and HPPs were rolled out in collaboration with Avolta, with sleek digital bars installed at Heathrow T2 and T5 offering an immersive brand experience.
Avolta sold out of the Wimbledon pouches after just one week. This marks the first time Champagne Lanson has made these limited-edition pouches available to Avolta, a move that underscores the growing demand for premium Champagne experiences beyond traditional retail channels.
The Wimbledon Pouch Editions featured Lanson Le Black Création Champagne 75cl and Lanson Le Rosé Création Champagne 75cl.
"We are thrilled with the response to our Wimbledon activations and the success of our partnership with Avolta,” said Marian Geoffroy, Champagne Lanson’s Head of Travel Retail. “Bringing the spirit of Wimbledon to travellers through these stylish limited editions and high-profile airport activations is a perfect celebration of Summer, Champagne and sport."
