Wednesday, 9 July 2025

MCM offers a fresh take on heritage

German luxury brand MCM has introduced the MCM x KASINA collaboration online and in-store following its debut in Seoul earlier this year.

MCM x KASINA collaboration

Featuring shirts, shorts, hats and more, MCM x KASINA blends a workwear staple – Paisley bandana patterns on cotton Oxford fabric – with MCM's Visetos monogram and classic Cognac colourway.

To match the collection, the brand has introduced the MCM x Bandana Collection – a line of bandana motif bags, upcycled from existing materials for a distinctive style.

MCM x Bandana Collection upcycled backpack

In separate MCM brand news, a new backpack has hit the shelves. The small Aren Drawstring Backpack is now available in a wider range of Visetos colourways. Featuring a secure drawstring closure and multiple front pockets, the decorative chain allows this bag to also be worn on the shoulder.

Lanson serves up a sparkling celebration

As the official Champagne supplier of the Wimbledon tennis championship, Lanson partnered with Avolta this Summer to launch exclusive airport activations.

Travellers at key UK airports discovered the limited-edition Wimbledon Pouch Editions of Lanson’s signature cuvées – Le Black Création and Le Rosé Création – blending French elegance with British sporting tradition. The Wimbledon-branded pouches ensured the Champagne stayed cool.

Lanson's Wimbledon-branded Champagne pouch

The campaign, which began on 30 May and ran through June, made a splash at major UK airports, including London airports Heathrow (T2 and T5), Gatwick, Stansted and City, as well as at the Shuttle train terminal in Folkestone.

Exclusive sales and HPPs were rolled out in collaboration with Avolta, with sleek digital bars installed at Heathrow T2 and T5 offering an immersive brand experience.

Avolta sold out of the Wimbledon pouches after just one week. This marks the first time Champagne Lanson has made these limited-edition pouches available to Avolta, a move that underscores the growing demand for premium Champagne experiences beyond traditional retail channels.

The Wimbledon Pouch Editions featured Lanson Le Black Création Champagne 75cl and Lanson Le Rosé Création Champagne 75cl.

"We are thrilled with the response to our Wimbledon activations and the success of our partnership with Avolta,” said Marian Geoffroy, Champagne Lanson’s Head of Travel Retail. “Bringing the spirit of Wimbledon to travellers through these stylish limited editions and high-profile airport activations is a perfect celebration of Summer, Champagne and sport."