Monkey Shoulder, the disruptive whisky brand from William Grant & Sons, has debuted its Monkey Mixer Truck at Chhatrapati Shivaji Maharaj International Airport in Mumbai.
Launched in the departures area on 26 May 2025 for a three-month period, the showstopping pop-up was developed in collaboration with Ospree Duty Free.
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| Monkey Shoulder's Monkey Mixer Truck at Mumbai Airport |
The truck, with its barrel evoking a giant cocktail shaker on wheels, doubles as a DJ platform, complete with a dynamic onboard sound system. Alongside the striking truck installation, Monkey Shoulder brand ambassadors invite visitors to discover why Monkey Shoulder is the perfect spirit for mixing.
Bringing together technology and mixology, an interactive digital cocktail recipe selector helps travellers to explore new drinks to try at home. Meanwhile, a 3D brand video plays on a giant curved screen. As a memorable takeaway, shoppers who purchase two bottles receive a set of six Monkey Shoulder vinyl coasters.
To celebrate the launch, Ospree Duty Free and Monkey Shoulder partnered to create a one-of-a-kind takeover event, featuring a live DJ spinning a Monkey Shoulder playlist to bring festive vibes to the terminal, while shoppers were gifted with branded caps and coasters. Those who purchased a twin pack were treated to a ride to their gate in branded Monkey Shoulder golf carts.
“This is the first time we’re bringing the Monkey Shoulder Mixer Truck to an airport, and it perfectly showcases our commitment to delivering outstanding experiences that drive footfall and shopper engagement,” enthused Rufus Parkinson, Regional Managing Director – Global Travel Retail at William Grant & Sons.
“This milestone was made possible through our trusted collaboration with Ospree Duty Free, and we’re thrilled to bring this unique activation to Mumbai.”
An Ospree Duty Free spokesperson said: “This collaboration with Monkey Shoulder is truly one-of-a-kind, and we’re proud to bring something so fresh and engaging. The DJ set-up, the larger-than-life truck and the whole vibe creates a fun, experiential moment for travellers. At Ospree Duty Free, we’re always looking to create new ways for travellers to pause, engage and take back a unique memory, and this one checks all the boxes."
