Friday, 16 May 2025

MCM "Makes It Miami" in SNIPES collaboration

MCM has partnered with German streetwear retailer SNIPES to create a collection inspired by the lively US city of Miami.

The MCM x SNIPES capsule collection encapsulates Miami's “dynamic energy, stemming from the magical, transformative energy of the water surrounding the city”, MCM said.

“The collection celebrates creativity, self-expression and community, bringing together two powerhouse brands with a shared passion for innovation,” it added.

DJ Khaled with the MCM x SNIPES leather backpack

Designed to "Make It Miami", this collection reinterprets MCM's heritage with the street-savvy edge of SNIPES. From vibrant colours and bold textures to glittery studs and modern fits, the pieces are described as “fresh, fun and infused with the hip-hop luxury that pervades the city's DNA”.

American DJ and record producer DJ Khaled, SNIPES' Chief Creative Officer, said: “As SNIPES' Chief Creative Officer, I'm focused on bringing iconic collabs to the people – and this one with MCM really shows up and shows out.”

Featuring apparel, leather goods and accessories, the collection includes shirts, shorts, hoodies and various bags following a neon colour palette of black, white, flamingo pink and turquoise. The most notable piece is a sleek bag made from elegant white leather in upcycled Visetos.

The collection was celebrated at a launch party in Miami on 9 May.