Independent family-owned UK distiller William Grant & Sons has showcased its brand portfolio at the F&B@Sea event, organised by Seatrade Cruise Global in Miami on April 9 and 10.
The event focused on cruise food and beverages innovation and featured major cruise industry stakeholders, coming together in a conference and exhibition format.
On an eye-catching, new-look stand, the William Grant & Sons team displayed its brand portfolio which includes Hendrick’s Gin and Monkey Shoulder Whisky, both regarded as key players in the global cruise channel.
Alongside Hendrick’s Gin Original, Hendrick’s Gin offers two distinctive expressions, Amazonia and Sunspell, both crafted under the brand's Cabinet of Curiosities, exclusive to the travel retail and cruise market.
 |
| Hendrick's Sunspell Gin |
Hendrick’s Sunspell made its debut late last year, inspired by the vibrant colours of the Scottish sunset. It offers bursts of citrus layered over the Hendrick's signature cucumber and rose infusion, with a refreshing and spicy finish.
The Glenfiddich Perpetual Collection was also highlighted, along with a new release from The Balvenie and ultra-premium UK gin brand Silent Pool.
The Balvenie’s Cask Finishes Range welcomed its latest travel retail exclusive addition The Balvenie 12 Year Old Golden Cask earlier this year. The single malt undergoes 12 years of maturation in traditional ex-bourbon whisky casks, developing notes of warm, smooth honey, and is finished in rum-seasoned casks, adding bold layers of candied fruit and vanilla.
Sampling and tasting opportunities were offered on the stand, along with a selection of crafted cocktails.
The William Grant & Sons team was led by Regional Manager Global Travel Retail Holly Stevenson, who said: “This exciting F&B@Sea event is fast becoming a must for brands and other stakeholders in the cruise industry. William Grant & Sons is fortunate to have outstanding brands which are tailor-made to meet the needs of today’s cruise passengers and travelling consumers."
