German duty-free operator Gebr Heinemann, through its 100% subsidiary Heinemann Americas Inc, has debuted 14 retail venues onboard Royal Caribbean International’s new ship Icon of the Seas. In a significant development, the shopping experience spans pre-loved luxury goods from leading brands Rolex and Hermès.
The stores offer an exclusive selection of Royal Caribbean branded logo merchandise, in addition to fine watches, fine and fashion jewellery, spirits, perfumes and cosmetics, and vintage luxury leather goods and watches.
Prestigious brands include Chanel in the beauty category, while Cartier and Hublot watches are being offered in a multi-brand store. This store also includes certified pre-owned Rolex. Notably, the first-at-sea Omega boutique has been introduced.
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| The Royal Promenade onboard Icon of the Seas |
Brands new to the cruise channel include Sunday Riley, Bond No.9, Parfums de Marly, Kylie Cosmetics, Supergoop, Sol de Janeiro and Casamigos. A store offers certified pre-owned luxury handbags with exclusive models from Hermès, Louis Vuitton and others, as well as watches. Here, guests can purchase unique and rare products. The selection features a co-branded collection with US clothing label Vineyard Vines and an Icon of the Seas-exclusive Woodford Reserve whiskey.
Strategically positioned throughout the ship, the stores are found in key areas like the vibrant Royal Promenade, the picturesque Central Park and the family-friendly Surfside. These retail spaces provide guests with immersive retailtainment experiences, according to Gebr Heinemann. A team of 35 are on hand to help.
Nicolas Hoeborn, Managing Director of Heinemann Americas Inc, enthused: “We are thrilled to be able to equip this stunning ship with such a diverse and exceptional retail offering. Guests can expect a spectacular assortment and unforgettable shopping experience aboard Icon of the Seas.”
Discussing pre-owned luxury products, Hoeborn added: "Our certified pre-owned products offer luxury brands at affordable prices, great quality, variety and availability. Pre-owned luxury also makes a lot of sense from a sustainability perspective, as these products contribute to the careful use of resources."
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| The Central Park fine watch stores onboard Icon of the Seas |
Icon of the Seas set sail on its maiden voyage from Miami to the Caribbean in January. The ship is 365 metres long and can accommodate 5,610 guests and 2,850 crew members. As a result of a 2019 tender, this is the fourth Royal Caribbean ship awarded to the travel retailer, which also operates on Wonder of the Seas, Odyssey of the Seas and Independence of the Seas.
As a result of the successful partnership that began in 2019, Icon of the Seas is the third new-build launched by Heinemann Americas since the pandemic.
“This achievement firmly cements the travel retailer’s standing as the leading expert for new-builds within the industry,” the company said.
