Scotch whisky brand Laphroaig has unveiled a more sustainable packaging design in order to reduce the carbon footprint of each bottle.
The new packaging will reduce the brand’s carbon emissions by 30% and supports Beam Suntory’s Proof Positive sustainability strategy and long-term commitments to achieve net zero carbon emissions across its value chain by 2040, according to the brand owner.
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| Laphroaig Scotch whisky's new packaging |
The design retains the green bottle with its distinctive black and white label but replaces the plastic bar top with a beech wood alternative, as well as switching out the secondary packaging tube for a more recycling-friendly carton. This will result in a reduction of 1,184.74 tons of greenhouse gases per year – equivalent to growing 30,711 saplings over 10 years.
The new carton will also introduce additional quality cues on pack, including embossed Laphroaig lettering on the side as a nod to the brand’s Islay distillery. Further inspiration came from the brand archive, resulting in a refreshed wordmark and the hand-crafted distillery address on the front.
Chris Richardson, Vice President Global Scotch & Irish Brands at Beam Suntory, said: “The Laphroaig distillery has been making whisky for over 200 years, and it is fundamentally important we take steps to reduce our environmental impact and protect the natural resources we rely upon. This new packaging is a good step forward in our global sustainability ambitions, while still maintaining Laphroaig’s true character and exceptionally high quality."
In addition to its refreshed packaging, Laphroaig will also be renaming ‘Select’ to ‘Oak Select’ to reflect the role of casks in the flavour profile of the whisky. Oak Select will continue to comprise spirit taken from five different types of oak cask that are then blended to create the final expression. There will be no change to the whisky itself.
